At The Webinar Vet, sustainability has always been part of who we are. Our founder Anthony Chadwick has been passionate about creating a better, fairer future for years, and that commitment guides us every day. This month, we’ve been taking time to reflect on the United Nations Sustainable Development Goals (SDGs) — 17 global goals designed to create a more sustainable and equitable world by 2030.

These conversations have given each of us the chance to think about the goals that matter most personally, while also reaffirming our shared mission as a company.

As a team, we have collectively committed to SDG #4: Quality Education. Education is at the heart of everything we do — making high-quality veterinary CPD more accessible, affordable, and impactful across the globe. From subtitles in 22 languages to fair GDP-based pricing, we’re determined to break down barriers so that vets everywhere can learn, grow, and improve animal welfare in their communities.

Our founder, Anthony Chadwick, with the SDG Flag.

Flying the Flag — Digitally and Personally 🚩

We don’t just talk about sustainability — we put it into action and make it visible:

Every team member has added their chosen SDGs to their email signatures, spreading awareness with every message we send.

A digital banner on our website proudly signals our commitment to the goals.

And perhaps most importantly, each person in the team has chosen two SDGs that resonate most with them personally.

Together, this means we’re not only flying the flag as a company, but also empowering each individual to champion the causes that inspire them.

What the Goals Mean to Us 💬

Kathryn Bell, CEO:

I’ve chosen three UN Development Goals that really resonate with me and with what we stand for at The Webinar Vet: No Poverty (1), Quality Education (4), and Gender Equality (5). Tackling poverty is vital because access to veterinary care and education is deeply connected to economic stability - when communities thrive, animals and people are healthier too. Education is at the heart of everything we do; by sharing knowledge widely and affordably, we’re helping vets all over the world improve standards of care and open up opportunities that may have felt out of reach. Finally, gender equality is particularly important in our profession, where women make up the majority of the workforce but still face barriers and inequalities. By focusing on these goals, we’re not only doing the right thing but also living our mission to make veterinary education more inclusive, impactful, and globally accessible.

Rikke Svartangen, Digital Marketing Executive:

I chose SDG 5 (gender equality) and SDG 17 (Partnerships for the Goals). I chose SDG 17 because I believe in the power of collaboration and sharing knowledge globally. At TWV we make veterinary education accessible online, with subtitles in 22 languages and fair GDP-based pricing, which reflects this commitment to equity and sustainability. I chose SDG 5 because gender equality is fundamental to creating inclusive workplaces and communities where everyone can thrive. As for my actions, I will be continuing to highlight our global education initiatives and spread awareness not just for the month of September.

Robert Hobbs, Sales Executive:

I've chosen No Poverty (Goal 1) as since becoming a parent I feel that no child should live in poverty. Tackling poverty improves health, education, and opportunity. I also selected Responsible Consumption and Production (Goal 12) to protect our planet and ensure future generations have a planet. It's about making smarter choices, reducing waste, valuing resources so always recycle, use charity shops for all old clothes and avoid companies that make mass things such as Temu etc as feel they add to a throw away culture and even give free things to entice that people don't need but take as they are free.

Luke Curtis, Chief Finance Officer:

Goal 11: Sustainable Cities and Communities

I believe we’re facing a car pandemic. Our cities are designed in ways that actively discourage walking, cycling, or running — which not only harms the environment but also adds pressure to the NHS through sedentary lifestyles and pollution-related health issues. The dominance of cars leads to overproduction, excessive emissions, and the constant expansion of roads at the expense of green spaces. I’m passionate about rethinking how we move through urban spaces. I see sustainable travel as a win-win: better for the planet, better for public health, and better for community connection.

Actions I’m taking:

• Continuing to promote the benefits of active travel — both in professional conversations and personal choices.

• Supporting initiatives that make cycling and walking safer and more accessible.

• Challenging assumptions around car dependency where I can.

Goal 12: Responsible Consumption and Production

Food waste is a huge issue, and I’ve become more aware of how over-manufacturing and global supply chains contribute to unnecessary waste and emissions. I’m trying to be more intentional about what I buy — prioritising local or UK produce where possible. It’s a tangible way to reduce environmental impact and support more sustainable systems. I also think it’s important to challenge the “more is better” mindset that drives overproduction.

Actions I’m taking:

• Shopping more locally and seasonally.

• Reducing food waste at home and encouraging others to do the same.

• Supporting UK producers — including Cornish fishing — to help sustain local economies and reduce reliance on long-haul imports.

• Staying curious about how supply chains work and where small changes can make a big difference.

Coral Doherty, Corporate Sales Executive:

GOAL 14: Life Below Water: We need good quality water for survival or we all suffer. Animals and Humans. Pollution has been happening for generations. Hopefully the clean-up doesn't take generations, but we need to start now.

GOAL 15: Life on Land: We need good soil, healthy crops, if we have nice environments to live in, we can thrive.

GOAL 4: Quality Education: Accessibly for countries that don't have the infrastructure or resources need the doors opened to the knowledge of zoonotic disease control, improving animal welfare, and being the hope that is needed in despairing conditions with less fortunate animal populations. Is owning a pet a need or a right? Is raising farm animals in humane conditions a criteria to human flourishing? Education will help others answer these questions for their community.

Hussain Gulfraz, Front End Developer:

My goals are no poverty (Goal 1) and zero hunger (Goal 2). First of all, no poverty resonates with me because I believe everyone should have access to the most basics of things no matter where they are from. Whether that is healthcare or education. Zero hunger resonates with me because again I believe having access to food is a human right and no one should go a day without having at least 3 meals. Also making sure everyone has access to nutritional food should also be a human right. The actions I will take are to shine a light on these goals and to spread awareness to those around me.

Alice Belvoir, Marketing Executive:

The two SDGs I’ve chosen are Goal 3: Good Health and Wellbeing and Goal 5: Gender Equality. Health and wellbeing feel especially important to me. We all have the right to live lives that are healthy, fulfilling, and happy. The veterinary profession can be incredibly demanding, and I feel The Webinar Vet has a vital role to play in supporting vets’ wellbeing through accessible education and resources. At the same time, I’m passionate about ensuring our profession is inclusive and fair, which is why Goal 5 resonates so strongly. At The Webinar Vet, I want us to continue creating opportunities where every voice is valued and everyone can thrive. For me, these goals go beyond aspiration — they are a reminder of how we, as a company, can make a meaningful difference within our community.

Above: A graph showing which SDGs our team chose.

Looking Ahead 🌱

By aligning ourselves with the UN SDGs, we’re making it clear that our mission goes beyond education — it’s about action, inclusivity, and sustainability. From the goals we’ve chosen personally to the changes we’ve embedded in our everyday work, we’re committed to contributing to a healthier, fairer, and more sustainable future for vets, animals, and communities across the world.

We’re proud to be flying the flag for sustainability — and we’ll keep building on this journey together.