Description
Join us for this engaging three-part webinar.
Part 1: Finance 101: What Is Your Professional Time Worth?
Veterinary practice is a high cost, people-driven business, and understanding what our time is worth is not straightforward. Before we can expect our teams to feel confident about fees, we need clarity about the numbers ourselves. In this session we will revisit the fundamentals. We will explore five core principles of veterinary finance, where profitability genuinely comes from, and what your time needs to be worth for a practice to remain healthy and sustainable.
Part 2: Getting the Team On Board: Building Confidence Around Pricing
Understanding the numbers is only part of the picture. If pricing feels uncomfortable within the team, that discomfort will quickly surface in client conversations. This session moves from financial clarity to team confidence. We will challenge common misconceptions about profit, and explore how open, transparent conversations help teams feel informed and assured. We will also look at how to talk about pricing internally in a way that translates naturally and calmly to clients, and how to support colleagues to handle pricing enquiries with confidence.
Part 3: But I Already Explained It!” Why Your Team Resists Change and What To Do About It
Even when the numbers make sense and the explanation feels clear, resistance can still appear. Using price increases as a practical case study, this session explores why change conversations so often fall flat. We will look at the gap between what leaders believe they have communicated and what teams actually hear, and introduce a simple structure to reduce friction before it escalates.
Learning Objectives
- Develop the ability to explain the core principles of veterinary financial sustainability, interpret key elements of a Profit & Loss statement, describe practice cost structures, and identify where true profitability is generated
- Assess the financial impact of discounting on margin and long-term stability, challenge common myths about veterinary pricing, and articulate the true value of professional time
- Deliver clear, consistent explanations of pricing rationale, manage pricing enquiries effectively, and reinforce trust through transparency
- Identify predictable psychological reactions to change, uncover communication gaps that fuel resistance, and anticipate potential friction before it escalates
- Apply a practical framework to structure change conversations, improve team alignment, and guide pricing-related change with greater cohesion
