Description
In this webinar we will aim to debunk the many myths, misconceptions and indeed bogus marketing claims in the sometimes confusing world of pet food. Join B-corp tails.com Head Vet Dr Sean McCormack and Lead Nutritionist Fiona Firth in looking at the topics that confuse pet owners and vet professionals alike, questioning the evidence base for various claims and pet feeding trends and lifting the lid on dubious marketing strategies. We’ll explore topics like raw feeding, vegan and vegetarian diets, insect protein, ingredient sourcing, labelling and more to give an insight into how the pet food industry works, how to give your clients the best evidence based dietary and nutrition advice and how to avoid the pitfalls of social media and misleading marketing.
Learning Objectives
- Gain knowledge about pet food formats, formulations and novel ingredients
- Explore new trends in pet food and whether the evidence base exists to support their claims
- Discover how pet food is made and what ‘processed’ or ‘ultra processed’ actually means in terms of quality, safety and nutritional balance
- Recognise that certain ingredients and legal pet food labelling requirements are being used for negative marketing, and how to debunk misinformation online or from clients in the consult room
- Learn how to support and educate your clients on making the best pet food choices for their circumstances
