Description
Joining Kathryn for this episode of VETchat by The Webinar Vet is Will Peel, a freelance marketing consultant specialising in the animal health sector; Hannah Lloyd, Director at Pinstone, a specialist PR communications agency; and Ross Bearman, Head of Sales for The Webinar Vet. In this episode, Kathryn, Will, Hannah, and Ross examine how AI, digital tools, and changing audience behaviour are reshaping the way budgets are spent. It shows how targeted, data-driven strategies are replacing broad awareness campaigns and why training, webinars, and long-term planning are becoming more important. It highlights the growing value of authentic relationships and trust-building in a crowded market. The conversation underscores how veterinary brands can improve ROI by adapting to a digital-first landscape. Overall, it presents a practical roadmap for future-proofing veterinary marketing.
Thank you to The Veterinary Marketing Association for making this episode possible.
