Description
Social media has become one of the places pet owners turn to for advice about their animals. For veterinary professionals, that creates both an opportunity and a challenge. How can vets use social media with confidence, communicate credible information effectively and respond when misinformation starts to spread?
In this practical webinar, vet and content creator Cat Henstridge (@cat_the_vet) joins social media strategist Rebecca Holmes, Head of Strategy & Social at Cirkle, and Hillary Pearce, Royal Canin Health Affairs Lead, to explore how veterinary professionals can make social media work for them.
Drawing on veterinary, communications and social media expertise, the webinar will look at what makes content useful and engaging, how to build trust with pet owners, and how to approach misleading or inaccurate information without amplifying it.
Attendees will leave with a practical six-step guide to fighting misinformation and winning trust on social media, designed to help veterinary professionals communicate with greater confidence online.
Learning Objectives
- Understand how pet owners use social media to find and assess pet health information, and what this means for veterinary professionals.
- Identify the principles of credible and engaging veterinary social media content, including how to make expert information accessible without losing accuracy.
- Recognise common forms of misinformation and misleading content and assess when, where and how it is worth responding.
- Apply practical techniques for addressing misinformation without inadvertently increasing its reach or creating unproductive confrontation.
- Build trust and authority online by communicating veterinary expertise in a way that feels relevant and accessible to pet owners.
- Use a simple six-step framework for fighting misinformation and winning trust on social media, giving attendees a practical approach they can apply to their own channels and conversations.
