Great, so welcome everyone to Reclaiming the Feed, 6 steps to fighting misinformation and building trust on social media. Today we'll look at why pet health misinformation can gain traction online, and more importantly, what veterinary practises can practically do to make trusted expertise easier for pet owners to find, understand and engage with. So before we get started, just a couple of quick housekeeping points, we'll be together today for around 1 hour, and due to the fact that we have so much great content to get through, we won't be able to do a live Q&A at the end unfortunately, however, we would encourage you to still submit all of your questions throughout the webinar, which you can do through the dedicated Q&A chat box, which you should see at the bottom of your screen, so it'll say Q&A.
Our panellists will then be able to answer as many of those questions as possible following the webinar, and these will be sent to you via email. So today's session has been brought to you by Royal Cannon as part of its ongoing commitment to supporting veterinary professionals with practical, evidence-based resources that can help in day to day practise. So thank you very much er for Royal Cannon for supporting us today on this webinar.
So we're delighted to be joined today by a trio of experts, Hilary Pierce, Rebecca Holmes and Kat Henstridge. So Huy qualified for Michigan State University College of Veterinary Medicine and completed a small and rotating internship at San Diego, California, where she went on to practise general medicine. Hillary joined Royal Cannon in 2026 as Health Affairs lead and has served in several roles in the US and UK prior to this.
Hillary is also a resident in the American College of Animal Welfare and expects to seek diplomat status in 2026, so good luck with that, Hillary. Rebecca is Circle's head of social strategy and has been with the agency since 2021. Since joining, she's led on a creative strategy across a number of well-loved brands, from Dulux to Roll Canon, Birds Eye to Max Factor.
Prior to Circle, Rebecca worked as social media director across a number of UK agencies, and she has championed the adoption of a story first approach with clients, which has helped to ensure powerful narratives that travel to the right channels and the right audiences, leading to measurable and meaningful results. As I said, we have Kat Henrid Henstridge here today as well, so Kat will be coming to us via via a pre-recorded section within the middle. So I'll do a little intro to Kat now and then we'll hand over to her for her section before we return to Hillary and Rebecca for the live portion for the rest of the session.
So as you may know, Kat is a graduate of Bristol Vet School and has spent her entire career in first opinion veteran practise. Her clinical interests are the care of senior pets, chronic pain management, and dentistry, but her passion is and always has been communicating and collaborating with pet owners to help them fully understand and engage in their pet's care. This is why she started a blog, which then led to social media pages, and she is now well known in the vets and public space as a fierce advocate for both animals and her profession.
So thank you very much to cats as well for being here. So with that I'm gonna hand over to our speakers and let's get started. Thanks, Will, and I must have submitted this bio a little while ago because I'm happy to say I did pass my boards and I, I am now a specialist.
So, thank you for your, your well-wishes. They must have worked retroactively. So, yeah, let's get started.
This is such a huge topic and I know that as busy veterinary professionals, social media might feel like just one more thing to do in your very, very busy practise day. But it's not just another trend that we can ignore to focus solely on clinical work. Used thoughtfully, it's going to give your practise another way to support your clients beyond the consulting room.
It will make your expertise more visible and answer the questions your clients already have and they're asking on the internet and elsewhere. And the aim for you is not just to create content for the sake of it or just to get attention for your practise or your own brand. The most useful content you can create actually answers a real question.
It might tackle a misconception or give your clients something genuinely helpful to save or to share with their wider network as well. So, in essence, for you to engage on social media, it's honestly like having extra minutes in each consultation that you don't necessarily actually have within your day to have those important conversations that your clients want to talk about. Of course, all of our professional responsibilities still apply online.
The content we share needs to be accurate. We still need to respect client confidentiality. We can't oversimplify complex scientific and medical topics, and we need to be really clear on when a pet owner needs to seek individual veterinary advice.
And this all can become even more important when we look at where pet owners are already going for information. So when we look at pet owners who are worried about their, their pet's health, and I, I think we can count ourselves, right? We're vet professionals, but when it comes to our own pets, we, we end up in the client's shoes and, and I know I do this as well.
They look online often before coming to speak to a professional. Either they need to know if they should go to a professional or they've made the appointment but are still very anxious and worried until they get there. I've recently done this and, and I'm a vet.
In the research shown here, 88% of UK pet owners surveyed said they turn to the internet for advice when they're concerned about their pets. 14% of those use social media for pet care advice, and 10%, and I think and growing, are now using AI tools like chat GPT, Gemini Cloud, things like that. So, on the, the good side, this can improve access to information.
But it also creates a lot of opportunities for inaccurate or misleading advice to reach pet owners. Social media feeds are particularly relevant and sometimes challenging because the algorithm can serve up pet content to them, even if they haven't actively searched for it. The algorithm is quite smart and mysterious at knowing what people are interested in.
So, nutrition, is a really good example of where the benefits and watch outs of online content that owners might find really come into play. Complex questions about ingredients, how to feed, what diets to choose can really get simplified and be presented by very confident people and platforms online. That feel very easy to understand from the pet owner's perspective and then become much harder for us to challenge with real information once those are repeated over and over.
OK, so we're going to do a little poll now, so er around what you are seeing in practise, so we've talked about what the wider picture looks like, but we'd also like to understand what you're seeing within your own practises, so you should see the poll popping up on your screen right now, if you could have a little look at that and think which best describes your experience of pet health misinformation. So we have, we hear about it regularly from clients, we see it online, but rarely in consultations, we encounter it occasionally, it's not something we see much, or if you're not sure, just put, I'm not sure. So if you want to take 20 to 30 seconds to have a think about that, pop your answers down, and then we're going to discuss.
It's Almost like I can hear everybody thinking through the screen, there we go, can you see that Hillary? Yes, it can. You want to have a look at that and see what you can think from those results.
Is there anything that stands out to you or reflects what you're hearing from your side? Yeah, I think again, right, we hear about it regularly from clients. We encounter it occasionally, very, very few of us have chosen, you know, we don't see this very much.
Those are the, the lucky few, I think that maybe their, their clients come to them first or aren't looking online, but. This is just something we, we are facing and, and not something we can put our heads in the sand and say, well, you should only come to us for information in the clinic. It's just not realistic anymore.
So, we have to be, have to be finding ways to address it. Yeah. So, so why is this, why is the misleading content so effective at, at winning attention?
Rebecca will take us through a little bit more of the mysterious world of, of social media misinformation next. Thank you, Hillary. Yeah, I think it's, you know, really important to remember that good advice, is often out there, and credible advice does exist, but it, it doesn't always win the battle.
And it's not always the content that is actually the content that grabs people's attention online. The misleading information is often really effective, for a number of reasons, often because of how it is communicated. The first is that it's often presented in a way that is incredibly simple.
They'll make a very broad claim, a claim like, you know, grains are fillers, and they cause allergies, and that gives people a very clear, very memorable, sort of one line answer to something that's actually far more complicated, but it's much easier for owners to adopt, share with, with friends, family, and you'll see it coming back to you in practise. I think the other thing, is that it can feel quite personal. I think when someone is saying, you know, I switched my dog to raw food, and it completely changed their health, you know, it fixed all of these problems.
They're obviously sharing their interpretation of their own experience. But I think that kind of story can feel much more relatable to some owners who see perhaps what their pet is going through reflected in that story, than sort of broader scientific evidence based on a much wider population. I think the other thing is that it's often presented in a way that is incredibly confident, which, you know, Hillary referred to as well, you know, saying something like, you know, kibble is basically burnt or is ultra-processed food, and they'll say it in a way that sounds incredibly certain and incredibly authoritative, because they're not really worried about having to back up those claims, right?
They're, they're saying something to gain attention, to, to gain views, to gain visibility, to gain clicks and engagement. And when they do that with authority, it, it does work for them, even if the reality is far more nuanced than what they're presenting. And I think the last piece, which sort of plays off, is that a lot of this information is delivered in a way that's incredibly emotional.
I think a statement like, you know, you're, you're poisoning your pet with processed food is something that I have certainly seen across my feed. I see it across, you know, my, my friends who I would assume know better, sharing some of the same content as well. Because it's designed to make people feel worried or or angry at somebody, or extremely guilty about the choices that they're making and how they're caring for that pet.
And that emotion can be enough to, to, one, stop someone scrolling, and and encourage them to then engage with that content, and potentially broaden its visibility by doing so, or even sharing it themselves. So, I think the takeaway really isn't that Veterinary advice needs to be more dramatic or more sensational to be complete, and to, and to compete with what's going on here. I think it's about remembering that credible advice also needs to be very easy to find.
It needs To be easy to understand, it needs to speak to something that feels immediately recognisable and relevant for your audiences so that they understand and they want to engage with it, and it gives them some sense of understanding and reassurance as well. Yeah. So, what does this mean for you in practise?
We're, we're painting a, a rather grim picture here, but the, the answer is that we don't have to try to just compete with all of this misinformation. We're not trying to copy it. We can't win and eliminate every piece out there, but we can learn from their approach to make the information that we put out as veterinary professionals work harder for us and, and help do some of that heavy lifting.
So, in practical terms, learning from some of these approaches means leading with the point that your audience cares about, keeping the language really clear. Rebecca's mentioned that some of the misinformation works because it's very personal, but we can do that as well by bringing our expertise to life through real examples and allowing your personality to come through. Yes, we're scientists, yes, we're professionals, but we're also humans and people, and people like to engage with real people on social media.
And on the internet. And also giving people a real reason to engage. So, we're going to go through 6 practical steps to kind of help you see what this looks like.
And so just really briefly, these are knowing your role, listening to your audience, and that might be different for each one of us out there. Make it simple. Again, show your expertise.
Answer the question, but don't amplify the myth or the misinformation, and keep the conversation going. We'll look at each of these in a little bit more detail and look at how you can practically apply them within your best practises, social media or internet presence. So we'll start with just some of the foundations, knowing the role your practise or your brand can play, and understanding what your audience is really looking for from you.
So now I'll hand over to Kat who will talk us through how those practises can use their existing expertise and client relationships to build that trust online. You don't have to start from scratch. You can better understand what pet owners are looking for and turn those insights into really useful, engaging content.
So over to cat section. Super, so thank you very much Hillary, and I am delighted to be here. So yeah, so let's talk about how we actually do this messaging for our social media, for our Facebook pages, for the practise and or Instagram or TikTok or wherever you happen to be, and I think the first thing is to say is don't let perfection be the enemy of good.
We're classic chronic. Overthinkers in this profession, and we really want everything we make to be absolutely perfect, and it does need to be to a certain standard, you know, sort of, to a professional standard, particularly if we're talking to an audience who know us in real life already, but we don't have to be perfectly polished content creators with great cameras and great lighting and, And I think sometimes what we need to do is we just need to get out there and start talking about these things and particularly talking about nutrition because it can be quite charged conversations, we do worry about how messages might come across, and then we back ourselves into a bit of a corner and we, and we never get, we never get anywhere, but we already have, you know, those relationships with our clients, we've got the expertise, we've got the experience, we know what we are talking about. We just have to talk about it.
And how we talk about it is, is very personal, and I think that there's loads of different ways of doing it, because while as professional people we have to remain professional, that doesn't mean that we have to be boring and staid and formal, you can still be interesting, funny, passionate, engaging, entertaining. And of course the more that you are that way, actually, the more attention those posts are going to get, you know, again, we're not interested in going viral on our practise social medias, that's not why we're there, we're communicating with our pet owners and maybe some more who are thinking about coming to us. But I do think it's worth, having a conversation with whoever it is that is in charge of the practise or running the social media to sort of feel like where you want your content to sit and hit, .
It's things like, you know, do you want to do some talking to camera, do you want to do some static posts that you can create in like Canvara or somewhere like that with just some, maybe some do's and don'ts, or some did you knows, or something like that, or ones that I've seen work really well or where you just ask the staff, what do you feed your. Pet, you know, what's your favourite diet for X condition, you know, what are your favourite treats to give your animals, or like those yes or no questions. So, there's loads of different ways of, of communicating this, and I think we all have different talents and different, .
Different preferences for that, but we need, we are, we just need to get out there and, and do it and start talking and talking about it and being that kind of human approachable voice that we are in the clinic, so we can also be in the online space as well. And I think when it comes to what we're going to talk about, the inspiration is standing right in front of us in our clinics most of the time, it's those conversations we're having with our clients on a, on a daily basis and that's particularly, er our nursing staff, our auxiliary staff, our reception staff, because as a vet, I, I do talk about nutrition, me personally obviously. But I think a lot of the vet times, the veterinary consultations are very sort of health focused or problem solving or whatever happens to be in front of them at the time.
These conversations about that wider health and welfare and wellness of, of pets, often happens outside the veterinary remit, but it's those questions that clients are asking you, and I think there's a difference between the question. And discussions we have or are being had in the online space, which are sort of often very like ingredients lists, is this ingredient good or bad? Should cats have carbohydrates, what kind of food is best, is it fresh, is it raw?
Is kibble harmful, is it really good? Those kind of conversations, in my experience, aren't the kind of ones we have in clinics. Because I think clients don't bring us those questions, I think they sort of know slightly it's a little bit conspiratorial and also they sort of know that, you know, that's not really our focus, but also those are very general questions, whereas what we've got is we've got a pet in front of us that we know really well and the client knows well and we can make those individual choices for that animal.
But the same conversations do come up all the time, don't they, so I think that our inspiration is in, is in front of us, and then we've got those seasonal concerns, haven't we, you know, Christmas is coming up, we all talk about not, not feeding dogs chocolate and what people shouldn't do. What we're not so good at, sometimes I think, is telling them what they should do, you know, how do you treat your pets, what's your favourite treat, or don't forget that treats have calories in them, how can we make it fun? I think sometimes we focus very much on what people are feeding, but actually there's an enormous amount of advice to be had about how to feed, you know, all those weight clinics that you guys are doing where you're talking about puzzle feeding or scatter feeding or making eating interesting or, you know, we've got these fussy little dogs that sometimes they've got a problem, but sometimes eating is just a bit boring for them, and it's so that holistic advice that you know, real rounded information we can give to our clients, so.
Sort of the options are completely endless, and you can tackle, if you want to, some of those myths, you know, corn is bad, carbohydrates are bad, what about grain free? But I think that those are slightly harder because those are the ones where we have to feel like we do some research, you've got to be able to, you know, make sure that the messaging that we are giving is correct and and have something to back, to back it up, you know, might not necessarily need. To share reams and reams of papers or evidence to clients, the messaging itself can be very simple, don't worry about corn in your pet's food, it's got all these amazing nutrients and, and actually that's, you know, that would be amazing, and you can definitely do that and it would be something really cool to, to write.
But I think most of us because we are professionals would think, right, well I'm gonna have to go and research that, and then it takes the time, and then you never get around to it, and then that is where perfection becomes the enemy of good, so those messaging can, that messaging can be really, really simple and, and the inspiration is, Is right in front of us, and like I said, we're not aiming to speak to everybody in the world, we're aiming to speak to our clients and their animals, so we can really drill down into the, the kind of, the population of pets that we're looking after and tailor that advice to them. And then don't forget that there's a lot of content that's already created for us, particularly, you know, companies like Royal Canon will create stuff that can be shared on practise pages. I think if you do things like that, there's always that question over the branding and how independent that messaging is, but, but you can use, again, that you can use that as inspiration or you can use it as content.
I think sometimes we do have to be confident in the messages that we share and say yeah, we are sharing this message from this particular company, but that's because we trust that company. And that's the other thing that clients often really want is they want us to tell them what to do, and I think sometimes we are very, we do shy away from telling them what to do, particularly when it comes to diet and, and you know, give them all these, oh well, you know, make sure it's complete and balanced and make sure it's lifestyle appropriate, but sometimes what they want to be told is what bag to feed. And I think having the confidence to do that is, is, is really important, but when it comes to nutrition, the options are genuinely endless.
But that sometimes can be a barrier. So don't overthink it, keep it really simple, what do you chat to your clients about every day at work? What should you feed a large breed puppy?
A large breed puppy food, that's it, it's very simple, but I think we need to just talk about it and, and weave it into the natural way that we communicate on our pages, and the, the inspiration is, is standing right in front of us and we can really tailor it to what our clients and what our practise does and needs because we know them so well and that is the advantage we have. And because 61% of pet owners say that we are the first port of call for, for pet health advice, so we are already streets ahead of anonymous creators and, and brands online because we have that trust. And so that means that those messages that we will give that will help pets to be safely nourished, eating things that they like, eating things that are appropriate, not eating things that aren't appropriate.
People want to know that and they trust us already. I'd love to see this. Number higher, and I think one of the reasons this number isn't higher is because we have, as a profession started to shy away from being proactive about health advice online, you know, I think we, we could talk more about everything, we could talk more about nutrition, we could talk more about vaccines, we could talk more about parasite control, we could talk more about disease management.
But I think that A, because the, the challenge is that those kind of posts are quite technical and quite difficult, and then, you know, we never get around to it, but B, there's such a lot of combative discourse in the online space, that we don't want to upset people, we don't want to get, you know, we don't want to get into online spats. That's not what our social media and what our messaging is for, our. Messaging is to communicate with our clients in a professional way, and to be supportive of those, of those people, but because we've shied away, we've left a, a big open goal.
So if we can take anything away from this, webinar, my hope is that you will be inspired to just tap something into the computer and send it out into the big wide world because the more we have these conversations, the more normal they become. The more our clients will trust us, the more we will be seen, I mean we are already seen, but the more we will be seen as, as an authoritative voice, and I think one of the reasons why vets and vet professionals are seen as not knowledgeable about nutrition, one of the reasons is that we don't talk about it because we shy away from it, because we don't want to upset people, because we think that people can probably manage on their own. And so we need to reclaim the narrative, we need to take it back from, from, from what we were doing and where we are, and we're not competing with influencers, we are creating our own professional expertise and voice.
And then and and we have that trust, we, we already have it, so to be able to, to communicate, we are just in this most wonderful position and we post such a lot to our feeds about our patients and all kinds of things, you know, we just need to take that step further. And start talking about health, which seems silly to say, because obviously we talk about health all the time, but we need to take those conversations that we take, that we have in the practise, and move them into the online space, because think how much good you could do, you could do one puppy consultation, but if you make a post. About puppies, you might inspire 20 puppy owners, or support them on their puppy journey, which is quite stressful, and they're desperate to know because having a puppy is like having a child.
There's always questions and you're always worried that you might not be doing, might not be doing the right thing. So here are my three final tips for you, if I can again inspire you to, to get started. The first is just to include nutrition in what you are talking about in practise, in, in, in your social media, and again, just leaning into that messaging and making it very natural, you know, we talk about puppies, you know, we take a picture of a puppy that's come in for puppy class, you know, just say, you know, we talked, he had his vaccine today, he was very brave and we talked about what food to feed him and how to feed him.
You know, because people, people want to know, or, you know, we've, this is Maisie, she had her spay a week ago, she's doing really well, she came in for a post-op check and one of the things we covered was how we're going to feed her now, because did you know, after neutering, their metabolism changes so they're more vulnerable to weight gain, or arthritis, or, senior patient care, or post-operative dentals. Nutrition is a fundamental part of everything that we do, obviously, but I think it is, it is forgotten and when talking about nutrition, we can talk about it directly, but that's always that worry, isn't it, about, you know, being combative and, and, and, and. Upsetting people, but if we weave it in naturally, it becomes very relevant, it becomes pertinent, we represent it as important and we become seen as knowledgeable and passionate and interested, so if people have a question, hopefully they'll come to us.
I think it's really important when, if we're going to talk about nutrition directly, you know, what kind of food to feed, ingredients, bit of myth busting, to frame it positively, so to not go. This kind of feeding is bad to go. If you would like to feed your dog this kind of diet or this formulation of food, here is how you do it safely and well, here's our advice to support you.
Corn is great to have in food, and this is why. Carbohydrates are wonderful, and this is why. Did you know that, you know, different things are, are great, or like.
This is a hydrolysed diet, did you know why they're so cool and special? Did you know why renal diets are so supportive? Here are all the things that they do.
So rather than saying don't do this, or that is dangerous, or, you know, we're here to bust a myth because the internet's getting it wrong. If you frame things with positivity and put that positivity out into the world on your socials, you will get positivity back. It, it's, it's far more likely, you know, like will meet with like.
But it's also really important when you're doing those posts that you have to be prepared to engage, because nutrition is always gonna, partic particularly nutrition is always gonna spark a conversation, and often those conversations are really good. Oh, what should I feed Spotty, I've no idea, or, oh, I tried that, or oh I've been thinking about that. So getting on your pages and making sure that you are replying to comments, and if people have got questions, or if you do get a bit of pushback, meeting them in that space, not ignoring those comments or deleting them or shying away from them, because it can be, it can be challenging.
Is engaging and sharing extra resources, you know, so having, if you have done a post that's sort of more science or nutrition based, having the resources that you used to share, to say, well if you want to, you're obviously really passionate about this, if you want to know more, here's a great article, here's a great thing from UK pet food, here's a great piece on the Royal Canon website about it. Because all of our, you know, we are excellent communicators. All conversations are a two-way street.
Social media is all about a two-way street, and we are good at conversing. So I think if we're going to talk about this kind of thing, we have to be prepared to engage. So those are my three tips.
Include nutrition naturally, weave it in, it's part of our lives, make it part of our lives in the online space. Always talk about it in a really positive fashion because if you put positivity out into the world, that's what you'll get back. And don't forget to have the time to engage with your clients, just like you would answer their questions in real life, answer their questions in the online space.
So, thank you ever so much, I will now hand you back to Hillary and Rebecca for the rest of the webinar. Great, thank you Kat, some really good top tips there, very useful practical advice. So Kat actually talked in step two there around the concept of listening to your audience, so on that theme we're going to put that into practise now, so a little bit of participation from you if that's OK.
So have a think about your own practise, what is one question that you find yourselves answering again and again? So if you could use the chat function in the bottom, so it's a little speech bubble in the bar at either the bottom or the top of your screen, have a little think and think about that question and think about some of those themes and we'll, we'll discuss those in a second, so I'll give you 20 or 30 seconds again, and we'll read some of those out. OK, so we've got a couple coming through already, so er one being how much, how often should I feed my puppy?
Quite a good one. Another, do I need to vaccinate every year, gets asked a lot. And raw food, typically, I think, yeah, we, we probably expect that one to come up.
That one does get asked a lot in my practise. Yeah, vaccines again, so when to vaccinate, what's the best time to start vaccinating? So do you want to take a couple of those, Rebecca?
Which one do you want to? Yeah, I just think I think it's incredibly interesting to sort of see the themes that are coming through. And I think you could probably go through these and group them into sort of thematic pillars and have some really fantastic examples of content ideas that would come off the back of these.
I think, you know, reference, like you don't need to go searching for topics that often, you know, your audience, either online or in your practise is showing you on a daily basis what they're confused about or interested in or need help understanding. And I think taking the inspiration, like she mentioned, immediately from that audience that you know, or the people who are already coming to you, can be really powerful. I think the question around raw food, like I see that my feed, I, I see it obsessively all the time.
I've got a Maine Coon who's on her specific breed, specific food, and I'm constantly getting challenged by other Maine Coon owners about whether she should be on a raw diet. I think all of those things are just like really powerful topics to explore, which sort of leads us nicely, I think, into the next step, which is all about how do you make that information simple, you know, if you're seeing questions around specific themes over and over again, how do you make it as simple as possible, to translate for your audiences? Yeah, it's nice to meet another Maine Coon owner.
I'm, I'm a new, newly minted Maine Coon owner as well, and congratulations. There are a lot of thoughts about how, how to feed them. Like they're, they're just some sort of, some, somehow different than other cats.
Yeah, so I, I'm right there with you, but One of the challenges, and, and Kat alluded to this, that, that we have when commuting, communicating veterinary information is how do we balance accuracy and feeling like we're giving All the information and the right information with accessibility to our audience. We hold so much information in our heads about so many topics, and we can't and shouldn't just dump that in full anytime we're doing communication to a layperson or a pet owner. But making something simple doesn't mean completely stripping out the science.
It just means making the important point really easy to understand. Putting it up front, and also, and I think this is so key for social media, not trying to cover too much in one piece of content. I really like to think of kind of snack size and, and the benefit and beauty of the online space as opposed to the consult room.
It's infinite. You don't have a time limit or a minute limit. You can, you can continue to put out infinite pieces of content, so you don't have to cover everything in this 15-minute slot.
Just cover one piece of information, one main point now, and you can do another one tomorrow, next week, next month, and, and have a series. So, where do we start? A good place to start is with the question or concern.
That your audience, your pet owners already have. So, as you just did in the chat, what are the main questions your vets and nurses are getting, your receptionists are getting, even ask them at the front desk and start there because that's what your clients care about. And instead of just starting with a statement or the answer, we're not on Jeopardy, although I do love that show.
You want to start with the question, and this is kind of the hook that really successful social media posts do, instead of just saying, well, grain-free diets aren't necessarily better. It's a little bit counterintuitive to the way that we're used to communicating as, as vet professionals, but we need to open with the question, is grain-free actually better for your pet as the hook in your post? And then people will say, oh, I've wondered that question.
I've heard that, and I'll stop my scroll to actually look into the answer. The second version gives that person a reason to keep listening because they want to know what you're going to say, and it starts where they are. So, after that, really just keeping the language clear, bringing the expertise to life again through an example, letting your personality shine through, giving your audience a next step.
Kat mentioned kind of a, a link to another resource that helps build credibility. It's not just you saying this, you know, here's a link and you can look into this farther if you want. So just to kind of that simple structure of question, clear answer, a little bit of Of context.
Again, you don't have to give them everything all in one post, and then a useful next step. So, just thinking that simple doesn't necessarily have to mean simplistic, it just means limiting your content to a, to a specific point and keeping that language really clear. You don't want to fall into the trap of overexplaining, overcomplicating something that actually is, is quite simple.
You're not trying to explain all of pet nutrition or all of immunology in one Instagram story all at once. That, that snack size point, Hillary is like so spot on. I couldn't agree more with that.
Like it, it's just, it just feels so right. I think we've talked a lot about how we make information sort of simple and easy to understand, but. I guess as someone who's sort of outside the practise, you know, like, how, how do we avoid losing credibility along the way?
I think like that steps 4, that's step 4 around showing expertise, it'd be really interesting to hear your perspective as a veterinary professional about what makes a piece of advice retain its credibility and still feel trustworthy amongst that simplicity. Yeah, yeah, for sure. And you may have seen and heard one of the Maine Coons there just trying to get involved in this.
So, so for me, there's a few things that, that I try to think about here and, and of course, the first, and this is very natural for us to think about is the evidence, is the advice I'm giving based on reliable veterinary knowledge and the established guidance. So, we always want to start there. Again, we don't have to communicate all of that guidance in one thing, but we want to at least make sure that our message is, is credible.
As Kat alluded to, I think that that can be a trap a little bit as well, right? We don't need to know everything about everything. We don't have to have a PhD in immunology or nutrition in order to Give the basic advice, the simple answers to the simple questions that our clients want to know.
Do I need to vaccinate now? What do I feed my puppy? We have that information.
So, as long as we're kind of going by the basic evidence-based things, we, we can pass it on. The second is transparency, you know, are we clear about our level of knowledge, what as a profession, not just as individuals, we maybe don't know yet. And then as individuals, maybe, maybe this is going beyond my level of knowledge and I do need to refer, To an expert in some cases.
And, and clients really appreciate when we're clear about that. I think, again, there's a balance. We do know more than we feel confident that we know and we do have the right to engage in conversation in these spaces.
I think particularly about nutrition. You know more than they do. But you don't have to know everything, and it's OK when a, when a case gets complicated or when the science isn't certain to have that conversation with your client and if it comes up in, in the conversation.
The third is clarity. Again, you know, can they understand in the way that we're communicating? Are we using jargon that we're so used to using in a professional setting that we forget it's not well known?
This was a stat that I heard recently that, that it's, it's just, every time I, I see it or say it, it still shocks me a little bit, but I think it's important to remember, the average reading level in the UK is that of an 8 year old. So it's not to say that people aren't intelligent, but we need to make sure that we're communicating in ways that are understandable to them, even if the concepts are complicated. If we intimidate people right out of the bat, we can alienate them from, alienate them from ever coming back for more information from us.
The fourth, again, along those lines, thinking about where your audience is, who they are, what their background is, and what they want. Is empathy. Are we recognising their genuine concern and worry behind the question they're asking?
They're not asking a question to be combative. They're not trying to argue with us. They're just trying to do the exact same thing that we're trying to do, which is give their pet a better life and a healthier, more happy, better welfare situation.
We're all after the same goal. They just don't have the knowledge that we do in some cases. So the questions might feel a bit argumentative when that's not at all their intent.
And the last thing is, is your expertise. Your clients have a relationship with you, not just with all of the science in your head. So, using, again, your personality, your real-life case examples can really bring this to life for them.
Don't be afraid to talk about, oh, well, you know, I did see this as an outcome to Declining this or choosing this, or I saw, I've seen this diet work really, really well. Instead of saying, this diet leads to an 88% improvement in, you know, X condition, that, that might be true, but that's, it's very generic for an owner saying, I've got 10 patients on this, and, and 9 of them are doing incredibly well. And I think that your pet will as well.
It makes it more real for them. Of course, you, you will, you know, respect client confidentiality and not share those details, but it's still OK to say you've seen examples of certain things and, and that really helps bring it to life for them. Just as an example, kind of this question, why does my pet food contain fillers like grains?
An owner asks you that. They're not trying to be combative. It's just something they've heard, they're worried about their pet, they want to do the best thing for them.
So if we just roll our eyes and dismiss it and say, Everybody asks about fillers, you know, it's not a real thing. Don't worry about that. We shut down the entire conversation.
They're never gonna ask us anything again. They're asking because they want our input and our information. Somebody else will absolutely step in to answer that question for them and maybe in a way that doesn't give them the same information and the right information that we would do.
So, a more useful response might be to Just simply explain, you know, what that particular ingredient, that grain does contribute to the diet. Just some basic knowledge. Again, as, as Kat mentioned, corn contains essential fatty acids, antioxidants, protein, things like that, and why to focus on the overall nutritional profile rather than a specific ingredient.
And that's can be a very short and easy answer to give. I think it's really interesting, and I think in particular like the use of the word filler as well is quite an interesting thing to challenge in a response. Obviously not in a way that's argumentative, but the idea about what it actually adds versus it being something that is there just to bulk it out.
Which is I think what that word really does imply. And I guess from a social perspective, and, and you've, you've, you know, addressed a lot of this in, in your response, but it's, it's making sure that those signs of, of trust and authority come through in the content in a way that feels like natural, you know, The, the tone, where you're where you're sort of creating your content, how it's set up, making sure that there's a useful next step that's sort of in there, or something that feels to Cat's point, really directive as well, because people are looking for that direction. I think that helps to reinforce that sense of expertise, because obviously, like, the credentials are important.
But I think online and in social, trust comes very much from how you communicate your expertise, like to a lot of the points that you made, not the fact that you have it, like, people really aren't interested in the CV like they're actually, they they want to talk about the information and the specific knowledge. Yeah, 100%. A lot of the people who have the loudest voices in nutrition in particular have absolutely no credentials, but they have somehow gotten the trust, right?
We already have the trust, so let's engage in the conversation. So, we've so far focused on, you know, what content can you create proactively, what can you put out there in the world from your practises perspective. But we know that you will come across misinformation online as well.
And, and what do you do when you come across that? Do you do anything? Do you ignore it?
Do you tackle it? You know, how do we as professionals help to correct the narrative that is out there? Because we, again, we have the expertise.
So, the instinct can be to jump in and correct every comment that you see that's saying something wrong in every forum, even if it's not related to veterinary medicine. But that's not realistic. Not every claim needs a response.
You don't always, benefit the audience by responding to everything. Sometimes you actually amplify that post or that conversation. So, we just recommend kind of pausing before you decide to dive in, even if you're feeling very motivated and you want to put yourself out there.
Will it genuinely help to respond to this piece of misinformation or this myth. So, You know, if you don't. What's the audience size, you know, can, will it maybe kind of just fizzle out into nothing and will responding actually get that more views rather than fewer?
If you do choose to respond, which I think we do need to do some of as well. Again, lead with the facts. This is maybe not where you need to show a tonne of personality, right?
This isn't your practises feed, if this is somewhere else that you're just commenting back, lead with the fact, your credibility, the evidence in a clear and short way. What we don't want to do, and there's been studies showing that if you repeat the myth, repeat the claim, it actually amplifies it, even though you're repeating it in order to debunk it. It's a little bit, you have to be a little bit careful with your language and the way that you do that, so that you're not accidentally amplifying the claim by saying those words again.
It's also worth understanding how some methods of sharing can amplify. So, things like reposting or again, using that language again. When we look at AI large language models where so many people are going for their information, those don't have a way of telling good from bad information.
What those can tell is quantity of information. So, when somebody says, what should I feed a Maine Coon cat, And 90% of the information that AI scrapes from the internet says raw food, that's what it's going to tell the person. So, we need to be a little bit careful about not accidentally making that volume higher.
But on the flip side, if we're ready to kind of engage in this, in this battle and you're feeling motivated, putting more good information out there helps balance those scales a bit for those large language models. And the more every single one of us in our small vet practises or big vet practises have our You know, small to medium size pieces of content. Again, as Kat said, we don't need to become huge viral influencers.
We don't need the the size of audience that she has, but the more we all put out there the good information, the more those scraping tools actually will pull that in as well. So, just explain, give the simple answer rather than correcting or arguing. You want to give them a little bit of the why, keep a positive tone, as she mentioned, we don't want to alienate people or feel judged for simply asking a question or repeating something they've heard, you know, and, and just be a little bit careful about not being too absolute, too prescriptive.
We want to just be open and conversational. And so people are happy to engage rather than just spew something judgmental and kind of shut it down and and leave. So, kind of moving on from there, 3 practical tips that I have found useful if you're deciding to respond.
Again, we don't need to overdefend, we don't need to get dragged into a heated back and forth. Put the good information into a comment, answer a question, engage where there's good faith engagement, but we're not here to win over every single specific person. It's also important to remember that responding to a to a comment, isn't necessarily about convincing that person, but it's about all of the other people reading it.
So we don't need to worry about getting the person we're responding to to agree with us. They're probably not going to, right? It's about putting the information out there for the 200 other people who are silently watching this conversation.
So, say it and move on. Second, again, the empathy, not just the science. So keeping that positive tone, understanding everybody's trying to do the best they can for their pets.
This keeps the conversation constructive rather than just shutting it down. And then, I keep saying this, but own your own authority. You do know more than you maybe feel like you do about these topics, and you do have more expertise than a lot of the people shouting them in loud voices on the internet.
Your professional experience matters. As much as any credentials. You've seen cases, you've seen the good outcomes, you've seen the bad outcomes, you can use that to really inform your responses, again, in a way that respects confidentiality.
But it reminds your audience that you are as a veterinary professional in the trenches every day, treating and helping pets in the real world, and you're really in it to help them. I think it would be interesting to talk a bit, Hillary about how we take a lot of this and make it really practical as well, and I think your point around pausing is is so good because I think. The, the instinct to jump into, like, you know, a misleading claim and challenge it, and it's so easy for that to become a bit of a debate or to feel like there's confrontation.
And I think sometimes, if we can look at what the question or concern is, it's sitting behind where that statement has come from. It's much more of an opportunity to create something that becomes really useful, both for, for you to to educate, but also for, for the person asking the question and those who are in the comment section reading your response, to your point, you know, it's not about convincing necessarily the person who's asked the question, it's all the people that are seeing that conversation happen. So, a claim like, you know, grain-free diets are better.
You know, you often see people coming quite hot on that in the comment section, stating it like that. And I guess, you know, if we, instead of responding to that claim itself, you know, if we As that first step, think, OK, what is the person here really asking about? And, and where does that question come from, from them?
You know, if they're asking, you know, is grain free really better for my pet? And is that coming from a sense of concern, frustration, guilt, feeling that they don't know the right answer, they're getting loads of information from different places. And I guess to your point, having that sense of empathy about they might be coming at it as a fact and a very hard claim, but actually what's behind it?
Is something that that is a bit of insecurity and and they're not sure what the right answer is, really, and that's why they're sharing that. Yeah, absolutely. And, and I I I think your point is spot on, you know, find their actual why for why they're saying this.
And really, it's, it's a question and what they're asking is what, what is best for my pets. So, I always try to, if I am going to respond, you know, start off positively and, and saying, you know, yeah, we really, we hear that a lot. That's a really common piece of information and, and that helps them feel like they're not.
Alone in, in misunderstanding, or you don't think that they're an outlier or, or completely misinformed, you know, yeah, oh, I, I hear that a lot. And then kind of understanding where they're coming from and exactly what they're asking. And so we, we can steer the conversation to, well, the presence or absence of a specific ingredient, any specific ingredient.
It's not just really about grain. Doesn't necessarily make a diet good or bad for every pet. What really matters is the individual pet's needs and whether the individual diet provides the right nutrients for that pets, in an accessible and, and bioavailable way.
And your vet can help you understand what your specific pet's needs are. So, again, we're, we're, and maybe you are that vet, maybe this is on your page, so you can tweak that language, but we're driving them in to have an individual conversation about their pet and their pet's needs, and trying to help them understand rather than get into a back and forth about grain. As a specific thing, help them understand that the ingredient, any specific ingredient isn't really the key to understanding diet, it's individual nutrient profile and individual needs.
And so that, I, I think it just helps take the heat out of it because it individualises it, and that's what people want. They want to feel like, You're doing, you're making recommendations based on what their specific pet. Wants and needs, all of us, all of our pets are the most special individual, unique ones too, right?
Mine, mine included, rather than, oh, we always just recommend this because it's what we recommend. And so it, it just It personalises it, and that's what people want. They want personal attention for themselves and their pets, and you can use that approach with any of these myths or or questions that come up, I think.
Yeah, and I guess for the owner, then the takeaway from that conversation isn't about the fact that, you know, they've been challenged on something that they had a belief about. It's more about the fact that they're they can walk away from that feeling like they need to take a look at their pet's diet as a whole overall, and actually, you know, perhaps ask their vet some questions. To your point, you know, if they, if they're not sure if their pet is getting the right nutrition, or if they've been overly focused on a single ingredient, like it, it, it gives them the opportunity to step back a little bit and maybe reassess what's worrying them in the first place.
And I guess from a content point of view, there, there are so many ways that you can bring that sort of format, and that way of responding to those sort of claims or questions, like the to to life in ways that are naturally engaging, you know, whether that is, you know, a myth versus a fact post. Obviously, keeping in mind, we don't want to be repeating myths too often and feeding LLMs that way, you know, but you sometimes that format can be really compelling. You know, reels that are, are using that question, .
As the opener, like you mentioned, so it, you know, is grain-free better, is a raw diet better, you know, using that question as the opener. So it's that sort of recognisable question that's going to stop the the owner scrolling, or even carousel formats that maybe shift the focus. So, like, you know, you, you start with a slide where the owner feels like their concern is being recognised, but actually take them on a journey, a very simple understanding through that format as well.
And I guess that's the the sort of next step is thinking, you know, once you have these areas of interest, and once you see these things that are common threads, you know, how do you then keep that conversation really going and and moving forward as well? Which is I think what we're gonna chat about next. So I guess this is sort of that, that final step, but I, I think it's a really important one to spend a little bit of time on, which is this idea that you don't wanna just post something, start a conversation, you know, open a discussion, raise, raise a topic, and then, and then disappear, for the people that are coming to you for advice, for the communities that are following you.
I think there is a, sometimes, because of lack of resource or time, this, you know, way of working with social where it becomes a bit of a notice board, and you lose the conversation, you lose the sort of 1 to 1 element, and you start using social as a broadcast channel. And actually, I think what happens after you hit post, can be just as useful as the content itself. Like, if you look at the questions that people are asking in the comment section, you know, what are they worried about?
What are they confused by? What reels or pieces of content are getting the most engagement because they feel the most relevant? What's coming up over and over again in your DMs, or even if you use polls, for example, and stories to try and get like a perception of, of where people are at.
I think those conversations often give you incredibly clear indicators about where your audience is and what they need from you next. And quite often, like, they're handing you your next content idea, and you need to make sure that you're picking up sort of what they're putting down, because they're telling you what what what they need to know. And I think, you know, when you do see someone who has a genuine question, I think that moment of engaging with it becomes very important, which is why a lot of the platforms have adapted for that, you know, the fact that you can make video replies to comments on TikTok and, and on Instagram, I think it's really important to recognise that that gets favoured by those platforms as well.
If you use somebody's comment and respond to it that way, like, it gets prioritised. So, I think in moments where that's appropriate, you know, if someone is feeling worried, like acknowledging concern, if there's an interesting thing that you really want to raise a point about, or someone makes a great point that you want to amplify, you know, I wouldn't recommend necessarily amplifying a comment that's misinformation or unhelpful, but if there's a great point that you do want to amplify in a response video, You know, just keeping in mind that it it's not about winning an argument, you know, it is about educating the people in your community, staying really calm, staying factual, and, and feeling like you are there enough to for those social pages to be a reliable and, and relevant place for them to visit, you know, on a daily basis, or every, every few days as well. And I think You know, there's also the recognition when social is not the right place for that conversation.
If it starts becoming someone asking questions about their, you know, individual animal or very specific medical advice, I think that is the point where, you know, we all have the right to go, actually, this needs to come back into practise. We really need to see you to be able to properly answer this question. And then just remember, and we've made this point, you know, we're not trying to be, you know, viral macro influencers.
It's about Building a community of, of pet owners who are local and relevant to you, who know that when they have a question or they see something online that's made them stop and think, that they can come to you on social media and gain some sense of understanding off the back of your page as well. Obviously, I know there's a massive barrier here and a practical barrier, and that is time. We know it's not about lack of knowledge or ideas.
So this isn't about giving like another massive job to, to sort of feed into your already incredibly busy day. I think there are ways that you can really start small. So, picking one or two repeatable formats, you know, if you find out that a post, which is, you know, Wednesday wisdom from the practise, and you know that every Wednesday, you're going to release this piece of content, and you can pre-film a bunch of them, and you just do something that is repeatable, you know, works, and you can plan ahead.
Keeping a shared bank of ideas and topics as people come up with them. If you create something that really works, don't be afraid to reuse content. Just because it went out 3 months ago, doesn't mean it can't also go back out.
Content has a very short life cycle. Yes, some of it comes back up, but ultimately, like, you're much better off sharing really effective content multiple times, you know, obviously with enough space between, but don't feel like it's done once, and then you can never use it again. And don't feel like you need to reinvent the wheel.
Like, if there's a posting rhythm that works for you, and it's once a week or twice a week, whatever it is, it's absolutely fine, like, There's no point in committing to 5 posts a week, if you're only able to do that for 2 weeks before it completely breaks down, like, if it's once a week or twice a week, that's absolutely fine. Consistency is far more important than maintaining a really high frequency. And I, I know we've made this point a lot, but like useful beats polished every time.
So, like, you don't need beautiful graphics, you don't need perfect lighting or hours of editing or any of that. Like, the goal is not about creating perfect content, it's about creating content that is genuinely helpful to pet owners in a way that the practise can actually sustain long term as well. And ultimately, like, we just, we don't wanna run out of things to post.
And there's loads of ways that that you can look at doing this, and, and different themes that you can come back to again and again. We've talked a lot about it, but whether it's like simple health or nutrition. Trainers, you know, answering the questions you hear all the time, and that can be such a simple format.
I, I think it was Hillary mentioned walking around the practise with, you know, a simple yes or no question, or what's your favourite food, or what's your advice for X, or what's your Christmas treat? You know, giving people a look behind the scenes, really humanising the practise as well, also builds trust, like seeing the real personality and care that goes into everything that you all do every day. In showing the team, using seasonal moments as hooks, like, we know people are going to be searching treats for my dog this Christmas, like, create content that answers those questions cause you know they're coming.
And I think it's also just recognising that you don't have to do it all. Like, pick what feels right for your practise, pick what feels right for your audience, and then capture those ideas and make it as easy as possible to capture them. That shared bank where people can drop in things, saved content, you know, you can even create templates that you can sort of use all the time, just make it as easy as possible to to do that, as well.
And then just a few minutes on how to make great content. It sounds very simple here, but it can be. And I guess, you know, there's much more detail in, in, in the, toolkit that will get shared alongside this.
But I think the first thing is about giving people a reason to stop, you know, the, if I, I read a stat the other day, which is if you took all the content just on TikTok, you'd be, and, and you sort of lined it up and watched it over and over again. You'd be watching like for 3 million years or something that is absolutely insane. So there's so much out there, we need to give people a reason to stop.
Start with a question, start with something that's gonna grab their attention, a question, a problem, something that they already care about, and then follow up with the, the response and the answer. Make sure that you're giving context, like, tell the story. People love a personal story, they love to hear about, you know, something that really worked well, and why, and not just sort of the broad stats around something, but something that actually they can understand and emotionally resonates with them as well.
And then I also think, just think visually, like, it doesn't mean having really expensive equipment or beautifully produced content, but You know, think about how do you add a bit of movement, how do you, you know, get some text on screen that makes what you're saying easier to follow, Simple things like captioning videos, which is just a button you can press, that actually can be really useful for people who are watching with sound off as well. And then I guess three final sort of principles, or tips of mine is when you're thinking about creating content, create content for reaction. So think about what do you want people to take away from this?
How do you want them to react to this piece of content? What do I want someone to think or feel or do after they've seen this. So, and and engineer that content to get that reaction.
I think think about earning their attention as quickly as possible. And then you essentially have to keep the right to keep it. So, you're getting someone to stop scrolling is the first job, but actually keeping them on that video past 30 past 3 seconds is a other things.
So, you know, make sure that every second of the video or slide of the carousel gives people a reason to stay, you know, think about simplicity. Don't deliver like a load of information. Keep it really concise and keep it clear for people, so they stay engaged.
And I think the last thing is around performance, you know, like 10,000 views might be amazing, but actually, the thing that measures that we we measure impact against our comments and saves and shares and questions, like those are real moments of engagement that tell you that people have connected with what you're talking about. About versus just visibility and reach, which is just eyeballs. It's a lot harder to see your impact that way.
And so, we really, really want to aim for is those states and those comments coming through on content as well. And I guess, you know, my, my final sort of big tip would be that before you post anything, Like, ask yourself, would you stop scrolling for this? Because if you would not stop, why would anybody in your audience stop?
It can be a really brutal question, because a lot of times you'd be like, oh, maybe I wouldn't. You've really got to think about what would grab your attention and matter to you, and use that as a philtre for what you're posting and sharing as well. Yeah, really, really great tips, Rebecca.
I know we're getting pretty short on time. So, we've just got to recap here. I won't go through all of these in depth again.
We've talked about all of them. But one point I think that we, we didn't cover, but Rebecca, you kind of reminded me as you were talking about kind of showing behind the scenes is The other great thing that this social media does, we've been talking about nutrition, because that's, you know, where we all love and live. But in this era where clients are concerned about cost and value, and that's a huge topic of conversation right now, what this does is it shows the value of your practise.
It shows what's, what goes on behind the scenes, it shows what you're doing, what your team is doing, those little bits that, that your clients can't see when they're in the consult room. It really helps them understand. What you're all doing for their pets and, and, and how much care and, and love and thought and, and resources go into all of that.
So I, I just think it can only be a win, win, win. So again, here's your six steps, kind of reflect on those as you're, you're making your plan. So you can screenshot this slide, maybe and, and save it, or come back to it when you're planning your, your content.
So I'll give you just a second to do that now, and then we can just move on to our wrap up. All right. So, again, you don't need to start from scratch.
We're not inventing social media, and the whole wheel here. You've got a lot of good tips. You'll also get sent a downloadable, full reclaiming the feed guide, and an editable social media toolkit that you can use as templates and inspiration ideas to really just help you get your practise going if you're not.
Already doing social media at all or just to help you up your game a bit and put these principles into action. There's content examples, there's all of the, the kind of rules of the road we talked about today, some really practical tips, and again, those editable Canva assets that you can adapt for your practise. So you'll get sent that.
And with that, I think hopefully today, we've, we've shown you that tackling misinformation, getting yourselves into the online space doesn't mean responding to everything and taking on the whole battle by yourself, or becoming a full-time influencer or content creator. It's just about using the expertise that your practise already has, answering the questions your pet owners already want the answers from, from you. And just making that trusted information easier to find and understand and freeing up that consult time in the consultation room and giving yourself those extra minutes out there in the online space.
I will also add that, that social media and online presence should be a team sport for the practise. It's not just one person. It's not just the vet or one nurse who should be doing this.
The vets and the nurses. Can absolutely and should help inform the topics, the information that gets put into the feeds. But you've probably got somebody in your practise who's really social media savvy, knows all the Instagram and TikTok trends, and they would love the chance to have that development skill and to contribute to the practises, in that way.
So, again, work together as a team. Everybody has their own skill set. It shouldn't all fall to one person.
So with that, again, the guide will be sent to everybody after this webinar. Thank you so much for sticking with us, and hopefully, you all found this useful, and we look forward to seeing all of the great content that you guys put out there. And I think, back to you, Will.
Great, thanks Hillary, that was super interesting. I definitely need that guide for myself, so I'm gonna have to get my mitts on that somehow. So yeah, thanks very much, to the three of you, so Hillary, Rebecca and obviously Kat who, joined us, virtually there, wherever you are, thank you, Kat.
And thank you also to our viewers as well for joining, listening, and also for your, your participation as well throughout. That was really much very appreciated. If there's anything you missed and you want to go over this webinar again, it will be recorded, or has been recorded, and the recording will be online within about 24 hours, so look out for that with your CPD certificates and also that guide that will come across to your emails as well.
So, with that, thank you very much once again and enjoy the rest of your day. Hopefully see you next time.
