Description
On 25th May 2018, the General Data Protection Regulation (GDPR) will become law, putting a legal obligation on all practices to process and store personal data responsibly - or face potentially significant financial penalties. The intention is to protect personal information in an increasingly digital world and it will have implications not only for how practices communicate with clients and store their data, but also such things as staff payroll information. In this session, Charlie Barton & Suzanne Dibble will outline the key things you must be aware of and steps every practice should take to ensure they fulfil their legal obligations, and more specifically what & how you can market to your clients as we’ll as ways of gaining opt–in so that you can carry on communicating with your customers be it by email, SMS or post and protect your future revenue stream.
Charlie worked in clinical veterinary practice for 11 years before Co-founding Virtual Recall. During his time in practice he became an advanced practitioner in Veterinary Ophthalmology and has a thorough understanding of the all angles of Veterinary Practice from rural mixed practice to referral medicine and surgery. He is co-founding director and joint CEO of Virtual Recall which provides iRecall®, the U.K.’s most successful client communication solution, supporting over 2 million clients worldwide. By helping veterinary practices communicate more efficiently and effectively with their clients, iRecall® delivers significant improvements in animal health, enhances client loyalty resulting in improved practice profitability.
Charlie regularly gives CPD lectures on a broad range of clinical and business issues. Most recently, he has written several articles on the implications of GDPR in practice for the Veterinary press, as well as giving numerous CPD lectures on the topic. Consequently, he developed iRecall® Consent Management; the only solution that can seamlessly gain, manage and maintain client consent and communication preferences that is designed specifically for Veterinary Practices.
Suzanne Dibble is a multi-award winning business lawyer who consults with multi-nationals on data protection law and the upcoming GDPR. The Legal Services Board and the Law Society have heralded her innovative approach to helping small business owners with complex regulations. Suzanne worked with Richard Branson at Virgin where she led a group-wide data protection project which resulted in Virgin nominating Suzanne for the Solicitor of the Year Award and subsequently Suzanne was runner-up in this prestigious award. Suzanne has had second to none training and experience at a top City law firm, leading billion pound deals and being on the board of £100m+ business (resulting in her being listed in the Who’s Who of Britain’s Business Elite two years in a row). Suzanne is one of the few lawyers that really understands the online world and puts law and regulation in the context of your business. There has been a lot of scaremongering and hype about GDPR (with the headline fines of 20m) and Suzanne brings a practical, balanced approach.
