Description
In today’s challenging economic climate, veterinary clinics must rethink how they address clients’ financial concerns. Being “financially friendly” doesn’t have to be about lowering prices, offering discounted care, or becoming a nonprofit — it’s really about creating an environment of empathy and collaboration that eases the financial burden of veterinary care. This webinar, Financially Friendly Clinics: Redefining Access and Trust in Veterinary Care, explores practical steps clinics can take to support clients without compromising revenue.
From making payment options more visible and rethinking language for presenting treatment plans to fostering open, judgment-free conversations about affordability, we’ll outline simple yet impactful strategies to build trust and loyalty. You’ll learn how small, easy-to-implement and low-cost changes, such as revising payment signage, using proactive communication, and educating clients about financing options, can create an atmosphere of emotional safety for both clients and the veterinary team, and at the same time positively contribute to financial sustainability.
Join Suzanne Cannon, MS, MA, Co-Founder of VetBilling, for a one-hour session filled with actionable insights to position your clinic as a trusted partner in veterinary care. Discover how financial friendliness can improve client relationships, reduce stress for your team, and ultimately help more pets receive the care they deserve—all without lowering your prices.
Learning Objectives
- Define Financial Friendliness: Participants will understand what it means to be a financially friendly veterinary clinic and how it differs from being a low-cost or discounted care provider
- Understand the Benefits of Financial Friendliness: Participants will identify how adopting a financially friendly approach fosters trust, loyalty, and client-practice collaboration while maintaining financial sustainability. Participants will be able to articulate why positioning the clinic as “financially friendly” is a good business strategy
- Implement Visibility Strategies: Participants will learn actionable ways to signal “financial friendliness,” including updating signage and clinic website info, adopting and/or promoting financing options, using social media to position the clinic as financially friendly, and adding financially friendly information to on-hold messaging
- Foster Empathetic Client Communication: Participants will be introduced to techniques for discussing financial concerns with clients in a compassionate, nonjudgmental way that reduces anxiety and builds trust
- Rethink Messaging and Policies: Participants will discover how to shift their clinic’s language and policies—from replacing “payment in full” messaging to rephrasing “estimates” as “treatment plans”—to create a more welcoming and financially friendly environment
