Description
With insights from the CEO of Nike and COO of Walmart.com - Dr. Thom Jenkins,
CEO and Co-founder of PetsApp looks at how veterinary clinics can leverage their
knowledge of and familiarity with their clients to move beyond transaction based economics to embrace the “forever transaction” as part of a shift to the membership
economy. Taking our lead from customer-obsessed subscription businesses, like Amazon Prime and Netflix, we will learn how increasing the proportion of a clinic’s revenue that is monthly-recurring can improve both business
and patient outcomes.
Learning Objectives
- Discover new tools that help us navigate a stagflationary environment as we enter the Age of the Customer
- Establish the link between the membership economy and veterinary team happiness
- Learn how subscriptions can improve both our patient advocacy efforts and patient outcomes
