Welcome everyone to the webinar. I just thought we'd do those to give us a bit of an idea. So we've got the majority of us have got practise websites.

Do we need them, and how can they be used to attract clients? My name is Anthony Chadwick, I'm, I'm a vetting practise in Liverpool. It's a two vet practise.

I also run a dermatology referral service based in Liverpool, Manchester and Leeds. And then with my 3rd hat on, at the beginning of this year, I set up the webinar vet, trying to make veterinary education easy by doing webinars from the comfort of our own homes up with a glass of wine or a cup of tea. Just to make those 35 hours of CPD that much easier to get without having to do all the sort of travelling, which on nights like this you really don't want to be outside, so.

So that's that's me. I kind of probably 3 or 4 years ago realised that the internet was here to stay. It had well and truly caught on, and you know, we'd either see it as a threat or an opportunity, and I decided that I needed to do something about it, so I fiddled around probably for about 2 years, messing around with with websites, Dreamweaver and all these sort of things, and finally, I ended up spending probably about 8000 pounds, which was a lot of money.

On an American company setting up a couple of websites for me, the Parkvet Center.com and the skin vet.co.uk, and they did various marketing efforts which were OK, but it got me started, it got me understanding a bit more about the internet.

At the beginning of this year, I decided that I wanted to go and learn some more, so I went and listened to some internet experts talking about it to realise what was out there, what was available, and it was really from there that I decided to set up the webinarves and you know, have looked at that and other things to try and help to Expand my business as well, my first opinion business by the use of some of the techniques that I've been taught on practise management. In amongst all of that, I've managed to meet Richard, who is an expert on search engine optimisation, and his company also builds websites as well. So I asked him to come on to share some nuggets of information.

There is an offer at the end which, you know, may or may not be useful to you, but . I really probably just want to pass over now to Richard, so he's got some time to tell us about his experiences and so on, but we're then going to spend some time chatting about some of the things that he's done for me and which I've been doing over the last couple of years. Hopefully some of those will strike a chord with you and you'll find useful, you know, for your own websites and so on, and for your own internet presence.

So without any more ado, I will pass you on to Richard and allow him to introduce himself in more detail. Thanks, Richard. Thank you very much, Antony.

Hello everybody. I'm Richard Hill, as Anthony said. Very, very pleased to be on the call tonight.

So yeah, me and Anthony met several months ago and we've been working together, helping him with these various products he's got online and he asked me to do this talk this evening. I'm looking forward to giving a good hour of content and some very actionable points that you can take away and do with and take action with your websites that you have now. I can see we've got 88% of people on the call that have got a site, which is an excellent start.

So there's a little bit about me. My name's Richard Hill. I've always been in business for myself.

The course of about, for about 89 years, I was selling PC components, started off selling PC components and PCs at computer fairs in about 1997, so we came back a little while. And over the sort of '98, we built our first website it's sort of a local-based website selling PCs and components on our local level. And basically it grew that over the years for about eight years into a 12 million pounds PC distribution business.

And that's sort of my core background is sort of technology and actually selling technology and sort of using technology to sell technology as well. So, since then we sell a lot of different products now on the internet, so we, we also, we offer services to companies, but with the services and . Services and sites that we sell as packages, we also use for our own sites.

So we sell right now we're selling TV stands, digital photo frames, TV wall mounts and products like that on the internet on a sort of daily basis. And then the other side of the business is the SEO traffic lab.com side of the business where offer services to companies that are looking for a web presence or to increase their web presence.

So, this is my first webinar, so I'm, I'm very new to this web, the webinar technology, but it's fantastic to have so many people on the call. So this was me yesterday. So if this was a meeting in a normal, normal, meeting room, I think, there would be a lot, lot less people on the call.

So technology's great. So yeah, that was, our office, on Monday. And then this is my house.

They, yesterday. So we've got a, nice igloo on the front lawn now, which is, I think the first time in 88 years I've lived in that house that we've had this much snow. I don't know if there's a lot of snow everywhere else, but, definitely in Lincolnshire in the UK where I am, it's, about 2 ft deep where we are.

So it's, it's, crazy time. So I think, How did the internet change the way I do business. The core business initially was selling products a lot of the time sort of face to face on a local level, you know, on our website locally, but it's very apparent that a lot of these big online companies were coming in and sort of grabbing the market share, driving the prices down because they had very, very low costs, you know, minimal costs of, they didn't have the high street sort of costings of a high street store, etc.

It was all sort of a You know, web-based, so it's like we got, we had to do the same thing. So sort of 89 years ago, you know, very much focused on the e-commerce side, so all the products that we sold out of a traditional stores or bricks and mortar store, we started selling online. And very much we, it's only really the last couple of years we've actually been offering our services to, to other companies as well.

We're very much focused on. Sort of particular niches. So we were in PC components, as I've mentioned before, we sold speaker ranges, but very specific sets of websites.

And it's probably over the last 15 years, we've probably had over 100 websites and different niches selling different products, and many of them are still here now. We've sold them and moved them on sort of thing in different niches. Just to give you a couple of examples of some of the sites that we, we currently we've got our own website, called, this is SEO Traffic.

So our own main site for the services business is SEO Traffic Lab. If you were to go into Google now and type in SEO Lincolnshire, you'll see, we sort of practise what we preach. We're number one for SEO Lincolnshire, which is the county in the UK where we, where we, where we're based.

And you can see there, if you can see that if I, change my. Spotter. You can see there's 164 competing sites, and 64,000 competing sites, and we're number one for the term SEO Lincolnshire.

This is another screen grab here where you've got SEO Services Company, which again is a very very good term for our company. It's a lot of searches per month on a national level. So the first search term there is sort of a local level search for the county of Lincolnshire and the services that we offer.

And then SEO services company on a national level, you've got 34 million. Sites there that were competing against and we're #2 there. This is the PPC this is the SEO, and then there's another one of our sites, .

I don't know how many of you on the call, have, got a digital photo frame or thinking of buying a digital photo frame this Christmas. But it's a very popular product. I think last was it last year?

I think it was last year, it was the, I think, the PC world, the big, PC store in the UK, do a ranking of, the top 10 products each year, and the digital photo frame was, I think it was number 6 last year. It's the 6th best selling product that Christmas, last Christmas. And I my website here is youdigit.

So we're sort of just under Amazon, couple under Amazon, #4 in the whole of the UK and this competing at 16 million websites. So that's sort of . My focus now is very much helping companies sort of what we do in-house.

We now offer those services to companies and we've got a sort of a, we've got a, a local client base and a national client base and we have actually got clients in South Africa, a lot of a lot in the UK and a lot in Lincolnshire, and we've got one in the US, but a lot of, a lot of UK clients ranging from Sort of the local business that sells sort of plumber, for example, to have a client who is a, is a bank, a South African bank that sell well they actually They finance cars, so they're a car finance specialists in South Africa. So we've got a whole array of clients from sort of a traditional local business all the way through to sort of some more more sort of substantial businesses. So, that's, sort of, that's, that's me speaking at a local event as well.

We do local, training, small groups of, SEO searching organisation training, sort of over the last few months. So yeah, that, that's me, really. And, .

Yeah, so, we've got, quite a lot of content we wanna go through, if that's OK with everybody. Now I've been helping Anthony over the last, you know, Anthony's been. Doing quite a lot on the internet, especially with the webinar vet and his local practises website, and it became, I think Anthony will agree, quite apparent quite quickly, sort of what, what, what you can achieve in quite a short space of time.

With harnessing, search engine optimisation, the different things that we've mentioned we're going to talk about like the paper clicks, search engine optimisation, and local maps and it can be quite daunting. There's a lot of things to look at, a lot of different topics, but, we've got a little presentation now that we're gonna do between us, to sort of demonstrate sort of the the increase in business that Anthony's seen by certain techniques. Can you hear me, Antony?

Yeah, no, great. Yeah, I'm just checking. Yeah, so we, we have, we've got a poll first, I don't know if this poll is .

Now, we'll talk about the yellow pages. Now I know in my, when I have my traditional business selling, physical products and we have the warehouse, etc. We were very dependent on the Yellow Pages, sort of going back sort of 4 or 5 years ago.

And, full page, I know a full page adverts in the Yellow Pages in the Lincolnshire Yellow Pages was about 10, just over 10,000 pounds per year. Now I know the businesses that we run now, we don't have to send anything in the Yellow Pages, and we haven't done for probably 3 years. I know, Anthony's had a sort of similar experience.

I just wonder, have we got a poll for that? Yeah, no, I've got that up at the moment, Richard, and what I've done is I've changed it slightly and said to telephone directories because we can include Thompson in this as well, I think. And just give everybody another.

5 seconds to answer the question. And then we'll close that poll. So we've got .

Sharing that we've got the last few days 16, last few weeks 18%, last few months 27%, and last year 39%. So there's a decent sort of mix between those who are using it still reasonably regularly and those who don't use it that often now, and I've got another poll that might just go together well with this one if I can. If I can run that, and that is .

Right, let's just have a look. Yeah, who has decreased their spend on directories over the last, oops, sorry, I think I've just come out of that. Hold on one second.

Who's decreased their spend on directories over the last couple of years, 2 to 3 years. Or are you all still spending the same? If we can get a few people voting on that.

Cos I certainly have, I've got a, I think they're the next slides aren't they? We're just gonna talk a little bit about Yellow Pages. I think it's quite interesting to look at that and and really to measure, you know, how successful Yellow Pages has been for you, and I, in my practise, I am very keen on getting the girls, and they don't do it all the time, but getting the receptionist to really say, well, you know, where did you get our number from?

Where did you find us from, and we'll show some of those figures there that I've that I've put together. It was, it was, yeah, well, it was interesting. There was a talk on, on the web and.

People were still saying the same thing that Yellow Pages is now starting to decrease. We can see it's a much thinner book, and in fact 63% say that they also have decreased their spend, whereas about 37% haven't really changed over the last two or three years. I would say to those who haven't changed, you really do try and measure to see if you are getting people through the door who have got the yellow pages out.

I know. When you look at who your ideal client is, if those clients are in the sort of 20s, 30s, 40s, more and more people are going online rather than going to the to the yellow pages. So yell.com possibly, but by far and away the most common is is Google, isn't it, Richard?

That's right. That's right. I think the big the big, big thing is with with anything sort of online, you can track it so easily.

Yeah, this is the this slide here is, is from the 1st 6 months of the year with myself. I was spending probably about. Well, 2500 pounds over the full year, so about 1200 pounds on Yellow Pages.

I was paying £450 on Thompson and I spent 267 pounds on Google AdWords, which we will go into in a bit more detail. For those of you who aren't using Google AdWords, you really should be. And what we found, and this is is the spending diminish on Yellow Pages and Thompson's, really finding that .

Over the last 2 years, having measured it, having seen that really we could take a bigger advert, it didn't make any difference, we didn't get any more people. We tried a coupon one year, we got about 3 coupons back, so none of those things seem to be working very well. And when we looked at the number of people coming through, the number of phone calls we were getting through, which is, we can do this by having a special number for the Yellow Pages and Thompsons, and we have paid in the past a little bit more for that.

To really try and measure because when you get the Yellow Pages guy in, he's not interested in going too much into the the metrics of how many calls you've had. He just wants to sell you at least the same ad, if not a bigger ad. And you know, I found that.

It is certainly worthwhile, I think, for vets still to have a yellow pages presence, but you know, I've decreased the size of my adverts and really this figure obviously is still another month or so to go, is probably going to be a very similar number to 2009, and we've gone with a smaller advert this year and you know, that seems to have We seem to have saved money without really losing that many clients. I think, I think with the yellow pages, you know, like, you know, like you, you've reduced year on year on year. But I think the key, the key to it, like any marketing spend, any marketing that you're gonna do is you need to, you need to be able to track it.

You need to be able to test what's working. So I think with the yellow pages you're very limited. But if you are going to go and do a small advert in the yellow pages, I'd really make sure that you've got the, the dedicated telephone line number, then at least you can track it.

You can at least say, right, well, we spent X amount this month this year. We've got 500 calls. We know from 500 calls that we're going to get 1020 customers, you know, so you can track it.

That's the key. The other way that we track it, as I say, Richard, is that we get people when they come and they become a client for the first time, the girls, the receptionist should ask the question, where did you hear about us? And it's quite interesting if you're not doing that.

I know many of you will be doing it, but you'll get some of them will say the Internet, some will say the directories, some will say recommendations, some will say walking past. I find it very interesting when you actually get people into the consulting room and they say, well, I was walking past your place and it looked nice. I went home, I went on the internet to look at your website and your website looked nice, therefore, I started to trust that you would do a decent job within the practise, because not many people will go into a vets and say, I want to have a look around this place before I'm going to bring my dog in, because we're not like that as English people, so.

We'd never quite know what's going on, whereas the website allows you to really showcase what you're about and you know, what facilities that you have and what services you offer. So just be aware of that, that those of you who perhaps your website is a is a shop window for the practise and if that website looks a bit dated and a bit sad, then that's going to reflect on, on yourselves as well. So.

Sorry, Richard, you know, like you say about when a lot of people walk past, then go home, I think it's the same with any, any sort of a lot of products and services that you buy, you find something you like, something that you, you identified you want to buy, you need it, and then where do you go? You go on the internet and compare the sort of local, you know, the local store, the local service provider, whatever, you know, I know whenever I want to buy and if I want to buy a new, a new TV, I'll I'll find the TV in the store, go and have a look, and then I go home and look on the internet and try and find that. Try and find that TV on the internet and see what, you know, look at the sort of the best, the best site, the best sort of authority of that site, the site that obviously I can find the, the walk past is, you know, you can see the walk walking past people seeing the, seeing your, so, practise, so clearly clearly the winner there, but I think a lot of those, like you say, you know, are going to be converted then from the internet as well, yeah.

I found in that 1st 6 months, and obviously I'm not saying that the receptionist every time ask the question, I encourage them to do that, but inevitably they will, you know, forget sometimes. But we found that from Yellow or yell.com, Yellow Pages that we, we had, can we go back on slide?

Is there a slide there? Yeah, sorry, Yelle.com, we got about 36 clients, we got about 8 from Thompson.

46 from the internet, as I say, not complete figures, but 154 from recommendations and just under 300 from walking past. And so when we divided that by our marketing spend, you could see that a yellow pages client if we just moved to the next slide. It was costing £33 for us to acquire.

A Thompson's client was costing us £56. Internet was costing us £580 and recommendations and walking past didn't cost us anything, but I suppose from the recommendation point of view, you could almost give a client 10 pounds and it's a good way of acquiring a client. It's something that we don't do as well as we should, but from the figures there, you can see that acquiring a client from Yellow Pages is expensive.

Thomson's is even more expensive, you know, but Google and the Internet was by far and away the cheapest way for us to acquire a new client. And if that client stays with us for 5 to 10 years, then obviously there is a there is a high value in that. That's right, that's right, I think .

With the internet as well, the internet is obviously the, the yell and the Thompson is reducing, reducing, reducing, but the internet is growing and growing and growing, so more and more clients, you know, is just gonna keep growing and growing and growing. Well, we got more clients from the internet for less cost than we did from the directories, so if people aren't moving in that direction, then you know it's important that you start to look at it. Perhaps Richard, do you mind if I ask a couple of more questions at this point?

Before we ask, do you have a website? The next question I'd like to ask is, are you happy with your website, and then we're going to ask one other question about that before we move on if that's OK. So those who don't have a website, you can sit out and have a cup of tea at this point or a sip a few water.

So we've got a reasonably good split here. We've got about 43%, we'll just close that now, I think, 43% saying they're happy with it and 57% saying that they're not happy with it. And then just one other question that I'd like to ask, and then we can we can move on.

And this is, this is a tricky one. This is a, a Richard's specialty. I keep on just got here.

Let me just go back and, launch that. How many visitors per month do you have on your site? This is the big one, this is the one that, well this is an important one I think that we, we know this, and this is a, a number that we should have at at our fingertips.

It's it's a figure that I know. And if you don't know it, then this is perhaps a take home message today is find out, you know, speak to your web designers or whatever, set up Google Analytics, you know, let's find out a way to work out how many people are coming. So if we close that, and then if we share it, we can see that 9%, Richard have less than 100, 13% have 100 to 200.

11% have 200 to 500 and 11% have over 500 and 56% don't know. Shame on you. No, I mean, it's very difficult because obviously we're all busy in practise, treating animals, etc.

Etc. And as much as we want to do all these things, none of us are perfect, but I do think that is a very important figure for you to have in your set of key performance indices that you may have for the practise, to see if the website is working for you and, you know, are you getting visitors to it. But perhaps we can move on to the next slide, Richard.

Yeah, there you go. So For myself, and then I'm going to let Richard chat for a bit, the internet is where more of your clients are looking for you. And Google sends paid and free visitors to your site, so we have Google AdWords, and then we have Google Places, and then we also have the organic search, which I know Richard is going to go into in a bit more detail.

In June of this year, I had just under 500 visitors to the site and 120 were paid for. That meant that 75% were coming because our site was search engine optimised and was appearing quite high up in the rankings for the searches that people were doing, and I was paying about 36 pence a click. In fact, Yellow Pages came to me about 2 years ago and said we can give you top ranking on Yellow.com for 3000 pounds a year, and I sort of said to them, but I'm paying 30% a click, and I'm above you in the in the pay per click ads anyway, so they, they went quiet and left me, presumably trying to find somebody else who would pay £3000 for the for the pleasure.

So . That's a little bit of an insight into some of the things that . You know, we're doing and that you, you should be doing, you know, with your, with your sight, but Richard, you.

Crack on with the with the next slide. I'll I'll change that was the list of the polls we were going to do that we've done that. So I'll move on to the sort of the screen that hopefully most people are familiar with this but that's the screenshot from today of Google.co.uk.

And as Anthony said that when you, when you, if you were to type that search in vets in Liverpool, for example, where, where Anthony is. The screen is made up, this is a screenshot again today, of that's what you see, and we've highlighted in red, you've got the, the top two positions are PPC adverts. Then below that you've got the natural search.

It looks a bit a little bit confusing, but it's, but underneath that, then you've got the Google Places where you see the A, the B, the C, and then if I was to scroll further down, it would go D E F. And then the, the map on the right, which actually it's only recently moved, it used to be in the the main listings about 76 weeks ago. It changed so we can see there that is sort of the, we call that the battlefield in-house here because we really know that if you're positioned in those positions in those key positions in those three areas, the PPC, the Google places, and the organic SEO, and you're gonna get, you're going to get the click through, you're going to get the click on your site.

So that shot there is showing, you know, actually Anthony's sites there in the in the PPC position. The Google places position and the SEO position were a little bit lower down, but that's, been moving up. We've been sort of working with Anthony probably about 2 months on this, haven't we now, I think somewhere there, yeah, yeah, somewhere there.

So if you were just click on the PPC ad, it would just directly take you to Anthony's private centre website. So the first sort of, Slide to that that I showed on the on the slide is the PPC slide, which is the paper click. Now the paper click basically enables you to open an account with Google and add what's called an AdWords account, and you can create campaigns, targeted adverts like you see there on the on the on the where it says number one PPC targeted adverts.

So Park vets Liverpool for all your pets needs, special interest in skin diseases. And that will click through straight to Anthony's site now. There you open a PP a paper click account with with AdWords and then you set up, I think we could show you live on this actually if you'd like to see that live.

Yeah, that would be good, Richard, yeah. You can see that, OK? This is my paper click, which I've been doing for probably about 18 months, 2 years now, and you can see that these are words that I'm actually bidding for, so vets in Liverpool, it costs me about 47 pence a click, and if somebody sees that, about just under 4% of people will actually then click on that.

I'm also looking at Park vets Liverpool, Vets Liverpool, vets in Liverpool with brackets around, it means that that's going to be searched for those words. If you don't bracket it, if you have vets, Liverpool, when the word vets comes up, there's a potential for you to also be, Looked at, and obviously if that's not within your area, you know, if it's somebody doing it down in London, it's a bit of a wasted impression. So there's various words that that you can actually bid on, and you can see the various percentage click through rates that I've been getting.

So Park vets Liverpool obviously are very targeted click. People are wanting to find me and about 13% have then clicked through. Vets in Liverpool, 5.7%.

Vets Liverpool at 6.23%, Park vet centre, another high figure. So the Google AdWords I think is a very good thing.

If you're not already using, then you should be looking to use. I have to say that I made a mistake with this when I first started in that I had a very, very poor quality website. I started probably 3 or 4 years ago.

And Dunlop's my suppliers had had set me up with a website which was completely, I mean they're very good wholesalers, but the the website wasn't great. And of course I was sending people to that website, well it was a terrible . Advertisement for me, so we decided to stop that and get ourselves sorted with a proper site, and then we went back to Google AdWords paper click again.

And you know, I think it is important with Paperclick that you have a decent website, but that you also direct them to the right landing page because the beauty of Google AdWords is say you want to do . Something on vaccinations you can actually send them to a page which is telling them all about vaccinations rather than sending them to the home page, which is not as interesting and Google actually likes it if they can see that people are being directed to the right page. Would you agree with that, Richard?

Absolutely, yeah, I mean. If your advert is targeted to a specific part of the business and that it lands on a page that talks about that business and all the parts of that web page are targeted to that key term, then it's going to also bring the cost of that click down as well. Google looks for it wants to deliver quality.

It wants to deliver what what a searcher is looking for, so it ranks. Pages that you land on higher if they're relevant, more relevant to the actual search term. So not only do you get a, you know, you're getting clients clicking through to landing on a page that that they actually want to find, you know, it's a very targeted page, so the chance of them actually coming to see you, ring you, call in is a lot higher.

Also, the cost of the click is lower, so very, very powerful stuff. And I've had, I think, over, over a period of a year, I think I've had . Well, over 1000 clicks on the website, so it's a local business, it's not going to have the sort of numbers that Richard has had on his TV stands, because that is, of course, a much bigger business.

It is an online business, but I think the dates are there if we just go to the bottom we can see the number of clicks we've had. So we've had about 1300. Now, obviously, those people are much more likely, having had a look at the practise to then.

Come in and investigate further, so it's very, very targeted compared with the Yellow Pages ad. You know, I wasn't getting that number of telephone calls, you know, each year I've been getting 600 to 700 from Yellow Pages. I'm getting 1300, you know, pretty intimate connections when somebody's going onto the website.

Yeah, I mean, I'll I'll I'll show everybody the . Yeah, I don't know if any of the people on the call have got a AdWords account, but if you have, there's a good little trick where you can go to the settings within the AdWords as well, which is an excellent, new edition where you can type in an actual, so if we were to put in, what's your postcode there? L 1313, L for Liverpool, 13, 0, B for bravo, A for Alpha.

A for alpha, so I don't know if you can see that on the screen there very clearly. And say you want a bid, you want. People within a 10 mile radius to see your adverts, and you can see that there.

Where now what it's doing, what that will do, you can create campaigns now that could be potentially a little bit broader, so you could, you could, you could bid on the term say vet. So you wouldn't want to, you, you wouldn't want to bid on the term vet on a national level because you're gonna get people clicking on that, say, in London in different areas a long way away from Liverpool that are very unlikely to use your surgery, whereas you can now click on, you can now create a very targeted sort of 10 mile radius campaign where you can click on, you can create. A lot broader campaigns with terms like vet vets, you know, veterinary practise without, without using the sort of the Liverpool local, localised term.

So that's a very, very good tactic. We use that on the SEO traffic lab side. So we, we bid on SEO Lincolnshire, SEO link and, you know, we've got the, we've got the searching and optimisation position, but we also want to take, again, you know, it's a battlefield after all we want, we want the we want the PPC, the paper click position as well.

So yeah, so, so. It's something that I would very, very much recommend if you've got a, if you've got an AdWords paper click campaign, you can set up a separate campaign at a local level with a sort of 5, 1015 mile radius depending on where you are and sort of how far out you want to offer your services. That, I think, Richard, that does two things.

It makes it more likely that you'll get a click through rate and the higher you click through rate, the more that Google likes you. But also, you know, people can lose money on Google AdWords because if somebody clicks and never buys anything, of course that's a cost to you, so you can end up spending a lot of money on somebody in London clicking through the vets and clicking into your practise, and and that's wasting money. So you can waste a lot of money on it, you need to know what you're doing with it.

Yeah, but there's quite a lot to it in the ad words. You can set daily budgets, which is good. So you know, you can set daily budgets as you can see on the screen there.

You've got a budget there of 10 pounds per day. But obviously, you know, you've got, you gotta know what you're doing in terms of the budgets because you may, there may be a lot more business out there depending on the area that you're in. So you might the budget might want to be 30 pounds a day and you've got to sort of look at the, look at the volume on searches and look at.

It's something I think Richard, it's something that needs to be managed. I mean I tend to look at mine once or twice a week, you know, if I go on holiday, sometimes it gets forgotten about and we're not running ads because the money runs out, but, you know, I think you need to be looking at it on at least a weekly basis, and you can see also do ad rotation. So I've actually put a few ads back up off pause again, but usually I have two ads running, and when I see which one's performing better, I get rid of the .

You know, the one that's not performing as well. So you can see some of those are performing at 4%, and some of them are only performing at 1%. So it seems silly to run that advert that's going at 1%.

You want to run the one that's going at 4%, because people are obviously more attracted to that. And as you can see, it's actually costing me less, it's only costing me 27 pence a click for that one. Yeah, yeah, yeah, I mean, what I'd recommend there like you said, is, you know, you've got the one running at 4.17.

You've got the one at 2.74, and you've got the one at 2.89.

And what you're trying what you're trying to do is to create an advert that will beat the 4.17. That's what you're trying to do is to create that next advert and then check that on a regular basis, you know, always improving, always tweaking, always improving to to get those click through rates as high as possible.

And you basically have the ads rotating evenly because Google will tend. If you don't set it right to run your better advert, because they say, well, this advert's running better, so we'll just continue to run it, whereas if you can play the split testing game, it, it gets interesting to see if you can push the percentage up a bit. That's, that's the key to all this, you know, they're testing the numbers.

You can know your numbers, so you can test, test, test, you optimise, you're getting that click through. So shall I, shall I move on to the next part of the . This is your thing that I need to let you talk about, and I'll just leave you to it for a bit.

I'm going to go off and have a cup of tea, if that's OK, Richard. No, nobody else goes for a cup of tea. Everybody else.

So we've got, back to the battlefield field shop. We've got the number one PPC that we've covered briefly there. The 2nd, 2nd 1, the one that's towards the bottom of Google Places now.

It used to be called Google Maps and about May this year, it changed its name to Google Places and basically it's, it's an amazing service, amazing sort of facility and an amazing opportunity where you can list your business in Google for free, completely free. It's a shame we haven't got a poll actually to see how many people have, are actually using this now, but I thoroughly, if you take anything away from tonight, you really should take this away. That it's Google Places.

You go to google.couk/places and simply you log into Google Places here and you create an account and within that account, basically you, you create a listing for your business on, on the map. Now it's very straightforward, very straightforward to get the basics right, but there's quite a lot of tweaks that you can do on an ongoing basis.

But to get the basics right, it's it's a 10 step process. The first step is to go to the website google.co.uk/places.

The second step is to open an account. Third step. Is to log in.

So there's sort of three very basic steps straight away. And then, then the next step really is to, is to go through a series of forms, filling in your, your, your details, the company name, address, etc. Etc.

Now, the key to it really is . Is to fill everything in. So it sounds very obvious, very basic tip, but fill everything in.

There's a series it'll say have you got any images, you know, your opening times, you know, fill everything in is the key to this. Now, in a lot of a lot of sort of localities, you know, there might not be that much competition in a certain area, so. Say if you're, you know, a, a vet in a certain town where there's only probably half a dozen vets, you're gonna get a listing on page one quite easily, quite straightforward by just filling this in.

Now the listing then needs to be tweaked on a regular basis, and this again is the key, because what you'll do, you'll slip when I start helping Anthony, a couple of months back, I think you were in a position, well your 7th, weren't you? I think. And then, we got a, I think we got a shot coming up in a minute actually of, .

Have we, let me have a look. Yes, so if you go there, you, you, number 22 on the listings in a sort of 667 weeks of tweaking and moving things around. But you can see that that's the, that's, Anthony's listing page.

You can get directions. You've got videos. Anthony's created a nice video there of him outside the practise a few weeks, a couple or a week or so ago.

You've got the map on the right hand side there. You've got the shots there of the of the storefront, etc. Etc.

So I think the other beauty of this as well, you've got real-time stats like you do with all the Google products, so you can see there that that listing has had 686 impressions, so 686 people have seen that listing. Since the beginning of November, which is, you know, very, very impressive. And from there as well, from the stats, you can see the click through, the clicks for the website.

So, you know, I'd definitely recommend that if you do anything when you get off this call was to go to google.couk/places and claim your spot. Now if you've already got a spot, and you've already got one of the 7 listings on the Google Maps and you're sort of down sort of towards the bottom of it, I'll give you a couple of extra tips where It will help you sort of move up the sort of tweak, couple of tweaks that we've been doing to Anthony's listing, you know, one I mentioned was sort of to make sure that the listing is filled in as much as possible, you know, and just anything.

You know, the opening times, you think, oh, you know, that's not filled in, make sure everything's filled in correctly, but then a couple of things which is, it doesn't really tell you much about this on the actual sort of instructions on how to fill this in, but the one of the keys to this service. Is what they call citations and recommendations from other sites to verify who you are and where you are. So what we've done for Antony is listed in some local directories.

So there's other directories, other local UK directories sort of saying this is Anthony's practise, yes, this is his address, this is his phone number, this is their name, so it's verifying what is already put in the places directory. Which then boosts his existing listing and moves it up at the rankings which Google can see that various other sites are agreeing with the listing. Yes, he is at this suggests.

Yes, he is open this, you know, all the different points. So what I would do if you've got a local listing, a local maps listing, places listing, I keep calling it maps because it used to be called maps, the local places listing, is to find, a list of local online directories. So if you're in the London area, for example, there'll be London.

Where there'll be London directors, there'll be UK directors, and you want to submit your website to those directories, you know, which is all part of the sort of service that we offer as well. So submit your site to the local, directors and also things like local Chamber of Commerce, you know, local sort of authority sites like, such local Yell as well, you know, again, the type of directories, but authority directories were very well sort of authoritative sites that Google sees as authoritative that if you were to have a site in there, Google knows that those sites or authority sites. Therefore, it's sort of it's like a voting system.

You've got another good vote on the internet that pushes your listing forward. So that's Google places. I would definitely recommend that you look at that after we get off the call.

Now going back to the battlefield, . Slide there. We've got the 3rd, .

The third part of the puzzle which is the SEO. Now if you were to go to a Google screen now and type in any product or service, you know, that doesn't bring up the maps listing, you're going to see the PPC listing at the top, but then you're going to see the SEO listing. You you see 10 per page if you've got a sort of standard Google setting or standard browser setting, 10 per page, and that that's sort of where as a company we excel, that's our specialty is the search engine optimisation, because that's where the clicks are.

That's where the majority of the clicks are, . So shall I carry on, Anthony. Yeah, no, that's fine.

We just need to watch a little bit on time because it's 1:45 now, so I would say another 55 or 10 minutes on this that we need to start winding up. Yeah. That's great.

OK, so . The SEO side of things, there's a lot, a lot of factors to SEO now. It's a very, very broad subject, something I'm pretty passionate about, to be honest, I've been doing myself for 1011 years, sort of on my own sites and then over the last year or two years nearly, for client sites is the SEO, and there's 200 plus, factors make up the reasons why a site will rank, but the sort of those, those factors.

Very broadly are broken down into on page and off page. So the on page, which is what we've got on this slide, sort of accounts for 10% of the reason why you will rank quite high. Now if I was to show you.

Let me just If you see there it says titles, metadata, content on page, and internal links. So if we were to flip back over to Anthony's Anthony's oops, apologies. Let's get the .

We can see we've got the, the titles on the top of the website, haven't we? That's right, I'll just . Bring that back up.

So you can see here the blue bar at the top is known as what is known as the title tags. It's very, very, this is the most important thing on any web page if you're looking for to get traffic to that page. Sort of the typical thing that a web design company will do, they'll design your beautiful looking site, and the web page will say this homepage will say something like homepage, which is the biggest sort of .

SEO schoolboy error, you can make it sort of the the most basic sort of thing, but you see so many websites that say homepage. But what I should say, I should say about your service that you offer, your, you know, your, your company name also. But more than anything, it should say the service that you offer.

So, you know, if you're a vet, it needs to say you're a vet. If you're a vet in Liverpool, it needs to say you're in Liverpool. So that vets in Liverpool is one of the most important things on that page to, to actually rank for the term vets in Liverpool.

And also on that page, you've got things when you, when you were to go and search for, if we go back a slide, actually, the metadata. The metadata is what you see here. So vets in Liverpool find Liverpool classified business information on Ya.

That is the metadata. So within your the setup of your website, you've got an option to to fill in the the metadata, and that's more of a call to action. So I'll I'll move on from this slide because I'm conscious of the time, but the key for the on page is making sure you've got the titles correct.

You've got content on the website itself that talks about the key terms that you want to rank for. So if you're a vet in Liverpool, you want, you need to be talking about vets in Liverpool, veterinary practise in Liverpool, etc. And then the way the site is constructed, the way that it links from page to page is also very important.

So, but the main factor for SEO, the main factor is off page. Now, off page is things that you do away from the website, believe it or not. So you sort of you, you, typically, you'll go and buy a website, you have a website designed, you pay for the website.

You sort of, well, where, where are the customers? Why haven't they, why haven't they, we're, we're not getting many clicks, we're getting very low click through. And the reason will be because you've got to create off page SEO.

Which is a combination of content, so you've got to create articles, press releases, etc. Sort of written content about your service, about your practise, and have it hosted and, and, and distributed on other websites. And then from that content you create links, which is the link building.

And then more recently, it's, it's about interaction as well, which I'll talk about a little bit further, further down the line, further down the call, but, the content creation. I would recommend you need to write articles and press releases about your, about your practise, about your services. There's a, there's a 2 or 3.

Article directories that I would recommend easy in articles, go articles, article dashboard, free press release all of this, Richard will be on, you know, this will go on the website as well so people can go back and look at those as well. So I'll, but very important basically I mean I know we've recently done some articles and press releases for Anthony's Park vet centre. Which is definitely within sort of a space of 2 or 3 weeks, has boosted his rankings on that.

But this is very, very key, creating content on other on other websites. And then from those websites, they will then link back. So it's like a vote, you're getting another vote from other websites saying, yes, this website, Park et centre is a vet in Liverpool, you know, and, and so then you're gonna rank a lot, lot higher.

So, and then more recently, this sort of the algorithm is the Google algorithm has changed quite, quite some of the things have changed over the last sort of 8 months where it's looking for more interaction as well. So it's looking for sort of what we call sort of mentions and people talking about your practise and your product and service on social media things like Facebook and Twitter. So the sort of the SEO side you can see can be.

There's a lot of aspects, there's a lot of points, there's a lot of different sort of moving parts and you sort of gotta, you gotta sprinkle a bit of each one in to make sure that you're getting. You're getting seen So, How we like for time. Yeah, well, we're, we're doing OK, but I think we're, we're probably coming to.

The end of the main part, aren't we, we've, I think, given a good overview there of stuff. I think probably for that, you know, Google Places is very, very important, and so I think those tips that you've given on on Google Places is excellent. Yeah, yeah, I think, just as a final, final slide there, but the SEO side is also important.

Yeah, I think. It's, it's where people click when you look at a screen and you see all those positions. It's the trusted link.

You know, you can, you can buy PPC which is great. You can fill your map in, you know, and optimise, which is great. But an SEO listing, a natural organic listing, it, it shows a trust.

I know whenever I buy a product, I don't buy from PPC personally. It's not on a local level, I will, but if I'm looking for a product, you know, I'll buy off, I'll buy on the SEO side more and that and the statistics show that more people will click on the SEO because it's a, it's a natural authoritative sort of I think Richard. If you're on page one of Google, it says that you're a serious company, basically, you know, for all companies.

I know I expect we might be a tiny bit different, but you know this is very few of us, I would guess would look at page 5 to find a new television. We tend to go to page one, don't we? It's 97 I think it's 97.8%.

Click on page one and then the 22 2.3% go to page 2. So yeah, so yeah.

So shall I . Yeah, anything else you want to. No, I think it's, I think, you know, we've obviously found that a lot of people have a website, and part of the reason I asked Richard along was to see if, you know, he can help anybody out there, so.

Obviously, Richard's put a little deal together for me that may or may not interest you. Obviously not one size doesn't fit all, so I know some of you have websites, you may want to look at different aspects that he's talking about. The key is, if any of this has kind of got you interested and you feel a bit overawed by it, you know, this year I've made the decision to go to experts to help me.

Because I felt I'd grown the internet side of things as big as I could without going to other people, and that's why I've turned to people like Richard to help me go further. So Richard's going to put a few ideas together here for people, and you know, obviously what I would suggest is, if this seems to strike any chords, then obviously. You know, you can always get in touch with us and, and, you know, let us know what if, if you want, you know, Richard might help you take some things forward.

But yeah, carry on Richard, that'd be great. Thank you, thank you. So yeah, I've, I've, we've put a package together and it's a full, it's a full sort of blown package for, for the sort of the kitchen sink package if you like.

Now, as Anthony said, we understand this might not fit everybody and if . If there's, you know, something you want to talk to me about after, no problem, I'll be available for the next few, you know, indefinitely, so no, no, no problem there. But, you can see from the presentation, you know, that the key is to be seen.

You build your website is one thing, you know, but the key is getting that website seen. It really is the key. So, I put a package together, so it's a full professional website package, so you actually get the full site and the full marketing suite of services that we offer as well.

So the key behind it all is making sure that you've got a brand new site, brand new branded site, and that site is seen, it's positioned on page one of the search engines, moving forward. So we've put a sort of the full package together. Which will definitely mean that if somebody in your local area is looking for your services, they will find your site and your site will be a new, brand new look and feel, brand new design, custom everything customised, everything unique, and it will be, you know, very targeted, very clean looking site.

So the package, we're going to build a brand new site, brand new from the ground up, completely brand new with exclusive design to you, your own logo designed. Now I appreciate that some of you will have logos already. Of course we can use your logos if you wish.

We can also do new logo design for you as well. Obviously everyone, you know, it's a very limited package. Did you say how many that we can do, Anthony?

Yes, I think there are two elements here. I think we've talked about doing 8 as a maximum so that the work is done by the end of January, and I think also we said 1 per geographic area, so if there's 5 vets in Leicester on the line at the moment, you know, obviously the first one to come forward. You know, would be the one that we'd go for, provided, you know, we felt that we could help them, and so on.

I don't want, you know, to, to offer something if it's not necessary. So if, you know, Richard would look at things and be able to, you know, customise as well. But yeah, at the moment we're only offering 8 and And it's one per, you know, geographic area.

Yeah, we've got to stick with one to each geographical area because obviously we can't, we can't optimise two in the same area as we're going to be competing for the same space, so. You know, when we, when we show the battle for slides, you know, we want to have, we want one person to win that battle. So the next, the next part of the package will be the marketing side.

So we demonstrated that the three very, very different sides to the marketing, which is the monthly SEO optimisation, which is an ongoing, so we build the site, we optimise the site initially, and it's an ongoing service, month in, month out, which is for 12 months would normally cost £3,588. On top of that, you've got the PPC management, which is, something that Anthony's gonna work with, we're gonna work together on very, very closely. Anthony's managed his own practise, PPC up until recently.

Well I'm still, I'm helping him with it now, he's still over seeing everything. So Anthony's gonna look at that, look at that side of things as well, which will be 2,388 pounds per month normally for a year, sorry, per year, I apologise, blimey. And then you've got the local search maintenance.

So we've got the the local places setting up our local places for you, but then on a monthly basis, again optimising, making sure that you're in your local directors, making sure you're getting recommendations, making sure that you're getting those those votes from other local, you know, so in your county, in your country votes, so your maps listing will will keep rising. So that, that will be a value of 7,164. That's a 12 month process.

So we build, the idea is we will build the website, anybody signs up, tonight, we will build the website and deliver the website by the end of January, and then for 12 months we will then optimise that website month in, month out, month in, we will do the SEO, the PAC, and the local search. I think there's a danger, you know, we've, we've all had it where people build a website which can look quite pretty, but Again, if we don't put the marketing behind it, it, it really doesn't get the clicks, nobody sees it and therefore nobody ever, you know, you don't gain clients through it. So I think one bit without the other, you know, really doesn't work.

If you have all the fancy. You know, marketing side, but you have an awful website that also doesn't work, so the two things are really important together, I think. I mean, this is, this is, that's that's fine.

This is the key to what we do. I mean, 90% plus of our business is basically companies come to us and say we've got a website. We like the look and feel of the website, but we're not doing, we're not when we type in our product, we can't, we're not found.

We're on page 5. So that's the key. That's what we're doing there, that those, those month monthly services are going to get you seen, gonna get you seen, which is, which is what we do, which I can demonstrate at sort of the sites that we own, the sites that we manage all ranked extremely high.

So what's the, is there another, another bit of the package still left because we're moving close to 10 o'clock now. Sorry, I apologies. No, no.

Now we've got some bonus items here. We've got an opt in form set up and managed. So we'll set up an option for now.

We, we, we, we haven't discussed that, at length, but basically it enables you to put a form on your website where a customer, now, say you're getting Anthony was getting close to 600 visits a month on his site. Now a percentage of those who are going to call are gonna visit, but what you want to be doing is putting an opt in form on the site so you can capture their details by giving them, say, a free report, you know, on something that's happening in your surgery or or a service or a newsletter. Yeah, like a newsletter, and then, then you can then outwill market to them about what's going on in the practise.

So we're going to set it up and manage that. Now we talked about Twitter and Facebook. We're gonna set up your Twitter and Facebook and make it all interact with your website, and it'll all look and be branded the same as the website.

So your website branding will carry on over to your Twitter and your Facebook accounts. We're gonna give you Twitter training videos. We're gonna give you Facebook training videos.

So we're gonna, we'll set up the Twitter and Facebook, and for the 1st 6 weeks we'll manage that for you, get it, get it moving for you, then we're gonna give you the Twitter and Facebook training series videos. And then once you've got your site, it's sort of end of January, we're going to arrange 3 exclusive training webinars. Now the webinars can be Pretty much whatever, you know, the people, the practises that take the package, whatever you would like me to, to sort of help you with.

So if you want us to have a full training webinar on Twitter, on Facebook, fine. Now, one webinar I think will, one sort of key to this, the way the websites will be built, you, you'll have full ability to change anything you want. So I think what I mean by that is, maybe you've built a website.

I had a website built in the past and if you want something changing, you've got to go back to a web developer. You've got to go back to it can be quite a laborious task, but I'll show you in one of the webinars how you can access everything within your site if you so wish to make any quick changes. So one of the webinars we can sort of the back end of the of the website, and then the other two can be pretty much what everyone decides now.

Also, we're going to give a 50 pounds AdWords voucher. So I mean I think I get started on the PPC doesn't it? It's about a month, isn't it?

I, I spend about 40, 50 pounds a month, so it's a month free. Yeah, that's right, yeah. So, I mean, and then the last bonus if you want, if you'd like to talk about that.

Yeah, I mean, I know some people are already members, so if you are members, Richard said he would give you a discount, but for those of you who do want to take it up, I'd like you to have 3 months' membership of the webinar that which gives you all the CPD practise management, but also veterinary CPD, which I know many of you will have been to. A webinar already, but for those of you who are new, if you, if you look up, you know, the webinar vet.com, you can have a little look at that website, and we'd give you 3 months' membership for that, you know, as, as, as part of the package.

Just going back to the the way that the web site is set up. You know, and also with the Facebook and Twitter, there's bound to be somebody in your practise who's quite keen on the internet, and you can get them involved in doing that. But the great thing about the website is that Google likes to see websites that are developing.

They don't like to see something that's stuck on the internet and never ever gets changed again, because also you want to be putting in open days that you're doing or special offers that you're offering. So the ability to change it quickly is very important. If you have to send it off to a web designer who takes a week to get it done, it's just frustrating.

So you know I've said to Richard, we do want to allow you guys at the end, if some of you do want to go with this package, to be able to then play with it and so on, and you know change things around. Yeah, so. Overall packet.

We've got a brand new site design completely delivered, so from the ground up a brand new website which would normally be 2,995 pounds. We've got the 12 month SEO, so the search engine optimisation, the PPC, which is the paper click, and then the local search optimisation and ongoing monthly updates, which would normally be 7,164 pounds. And then we've got the bonus items.

Which would be 1,682. Now that total would normally be 11,844 pounds. But obviously, we've sort of, decide, well, Anthony and so sort of we're going to do some of this jointly and we're gonna It's gonna be very sort of make sure that we only do one per county, one per state, you know, one per area, so we can offer this today at 4,997 pounds plus the 80.

And, and anybody who is a member of the webinar vet, I've asked Richard to take 247 off, so it makes it. You know, a little bit cheaper again, there are people I know who are on the call who are who are already members, you know, if that's something that's of interest, and members would have a, you know, we, we, we. We would give preferential treatment, if you like, to the guys who are already members, but there's 8 practise websites available there.

For those of you who perhaps want to tailor it a bit more, you know, I know Richard, you may already have been more advanced in some areas, but in other areas, you know, you perhaps need a bit more help with something like Facebook. We could put more effort. Into that for particular websites as well.

But that's great, Richard. So what I'm going to sort of help with the PPC because I kind of understand the veterinary side and obviously Richard, you know, understands the the PPC and the Google places very well. So together hopefully we can put something together which will you know, will be useful for people.

Do you want to go to the next slide, Richard? Sure, sure. What we're saying to people, I think, is, if people would like to make a deposit today, it allows Richard and I to then chat to you over the next couple of days and make sure that you're completely comfortable with it before you commit any further, and for those of you who then, after having listened to us, decide that it is not for you, it is a fully refundable deposit for the 150.

Yeah, yeah. Yes, sorry, Richard. Yeah, I mean, it's fully refundable is the sort of, obviously it's not a 5000, 4,997 pounds payment this evening.

It's you know, I will be available to talk to at length about any sort of queries that you may have, anything you want clarifying. Anything, any questions whatsoever, you know, all, all sort of commitment is this evening is for 150 pounds deposit to secure one of the eight spots, and then we can clarify exactly, you know, which way, you know, the new site you would like it to go. And you know, it's not, it's not, it's not 100% commitment.

It's just a deposit to secure one of the 8 spots, which will be fully refundable if, if you find that it's not quite for you after that, after that time. We've got, two payment options with it as well. So obviously you can pay, obviously you've got the 150 pounds deposit, but then after that you can pay in full or you can pay 3 instalments, which is slightly more expensive, at 1800 pounds each.

One of those instalments will be VAT at 17.5% and the other two unfortunately will be VAT at 20% because we've got the increase in January. But at this stage, it's just a 150 pounds deposit to secure, to secure a spot now.

You need to, if, if it's, if you sort of want to secure one of the 8 spots and you want to talk to myself and Anthony over the course of the next day or so to sort of verify and clarify exactly what everything is and exactly what you know your requirements are and any questions you've got, you need to go to the webinar vet.com/la can't speak slash website offer. Shall I put, I put the page?

Yeah, put the page up, Richard. I think the other thing is, you know, obviously if you, . Do that, and then there's the opportunity for you to speak to Richard in more depth.

He can look at where your website is if you already have one, you know, if you're happy with it, what sort of visits are you getting to it? Are there ways that we can optimise the site more so that it's more search engine optimised, there's more keywords in there. You know, you may find that somebody's built you a site that looks quite pretty, but doesn't have things like the the headers on it, you know, doesn't have the right words within the text to really encourage Google to pick on your site when somebody types in vets in Leicester or vets in Birmingham or wherever.

So, you know, there's lots of things that . You know, I'm sure Richard can help you with, but that, that's the the web page, it has the the whole package on it, you know, as to what that entails and . You know, obviously, if people feel that that's something that would be useful for them, you know, I, I've seen the real power of the internet, the ability for it to help to grow your practise, which my practise has done over the last 18 months.

Part of that has been because we've we've relocated, but I know part of it is definitely because of the way that . You know, people come in, oh, we went onto the internet, we saw that you were there. We were quite impressed with what we saw.

We've decided to come to you. So for those of you who aren't getting huge amounts of feedback telling you that people are finding you on the internet, you know, you need to be looking at But the website on its own is only part of the package. I think the search engine optimisation, you know, in the Google places and so on, they're all very important.

And if you can get near the top of Google places, that's probably better than being at, you know, place 7 or 8. Yeah, yeah, I mean, something else I've not mentioned to you, Anthony, actually, but I, I, I'm going to add in as well, one of the services that we are, we are about a week away from launching at this site, is our custom tracking and custom analytics, . You, website.

So every client that signs up, on the link with the 150 pounds link. Yes, we're going to give them access to this as well, which is called ourlidashboard.com.

Yes, so every client will have the access to our clientdashboard.com, which will basically each, each website that we build. And optimise will be plugged in to this system, our internal system, which we've been using for some of our own sites, and then we're, you know, we're looking at launching this literally in the next few days.

And basically at will each client can then log in. Each practise can then log in. And see, see the visits and so on, which is the sort of the key to it all.

And we can do a training video. We can do a training webinar on this as well, no problem, to show you the sort of the best way of getting the results out of this out of this side. But what this will do, basically you can log in, it's our own website.

You can log in from anywhere and say right, right now we're getting this many visits this day on this keyword, you can see the Facebook interaction here as well. You can see the Twitter interaction. There's a lot more to it than that as well.

But I'll, I every, every website that we build, through this offer will also get access to this as well. So that's great. That's the analytics, I think is very important.

Yeah. I'm gonna call it to a, to a halt because we're, we're kind of running a little bit over time. So, you know, apologies for that, but thank you so much for those who've stayed to the end.

We've had a little comment question from somebody asking about Yahoo paper click. That's certainly something that you can look at, but I think it's well known that Google really dominates the search engines, and I know from my experience that we probably get 85 to 90% of our traffic coming from Google and then from other sites. You may have 10 to 15%.

So once you get from Yahoo, yeah, once you get Google right, if you want to, you can go down and you know, Yahoo and Bing are very similar to Google. They just unfortunately weren't the first in the market and or well I think Yahoo might have been, but they haven't managed to keep the advantage. So that's great.

Richard, I'd really like to appreciate, I think you've given us some real food for thought. I'm sure those people who have been on the line have got some great ideas on Google places, which they should be looking at, also on Google AdWords, and just to give us a better insight into what the internet can do for us as an offline business, as a professional business, that You know, can be struggling for clients if we're still using those old techniques of Yellow Pages and Thompson, we can be missing a trick. So I'm hopeful that people have enjoyed it.

Please do feed back to us with. You know, with any feedback, especially the survey at the end, I'd really appreciate if you could, if you could fill that in and let us know if, if this has been useful, if this is something that you'd like us to do. You know, a little bit more of as well as obviously the the veterinary talks that we give, because, you know, I, I think.

The internet is only going to get bigger, and whether we like it or not, as practises, we have to get out there and understand it more and use it to help us grow our businesses. So thank you once again for all your time. I hope everybody's enjoyed that.

I would just finally say we've got a webinar with Clive Elwood, who is an internal medicine specialist down south, who's going to be talking about feline triaditis tomorrow. So, so do look out for that and also, . You know, look out for Martha's webinar the next week.

We've had a cat focus this year. We've been very, very fortunate to have Martha Cannon, who's a fantastic speaker. She's speaking next Thursday.

We're having Clive this Thursday talking about feline triaditis, so really looking forward to seeing many of you on the line, many of the members and also non-members on the line. And I will speak to you tomorrow, hopefully, so thanks once again, thanks very much for staying on the line. Thank you, Richard, it's been an absolutely splendid talk and I look forward to speaking to you all again soon.

Thanks very much, take care, good night. Thank you. Bye.

Bye-bye. Bye bye.