Description

This Greek language webinar will be split into two parts.
The first presented by Stefanos will focus on Urogenital surgery.
This the most common soft tissue surgery that a veterinary general practitioner needs to perform in small animal practice.
In this webinar, we will discuss how we can perform urogenital surgery safely and effectively. Our focus will be:
• Halstead principles of surgery
• Proper instrumentation
• Selection of suture material and knot tying
• When to use antibiotics
• Pain management
 
The second part to the webinar will be presented by Elli Kalemtzaki will look at how to compete on value and not on price.
What goes into setting veterinary fees is no simple matter. Establishing the connection between cost of care and value of care is a challenge at all levels of veterinary medicine. This talk will cover most frequent traps practitioners fall into when discussing veterinary fees with customers. It will also provide practical tips to help participants tighten the links between price and value of the services they provide, so they can maximize revenue and profit.
Participants will learn:

Why price setting is also a marketing tactic that speaks volumes about the quality of their services
Tips on how to better communicate the value of their services
Four key parameters in setting prices
Why they shouldn’t set prices based exclusively on competitors’ prices
Why they should emphasize the results of their work and not the procedures they follow

Transcription

Halo Apoyema. It's Anthony Chadwick here. I'm afraid that is the limit of my Greek, but I'm so, so pleased, that we have two fabulous speakers today, .
Allie Is Eli Kalasaki is going to speak to us about how to compete on value and not price, and he's had 20 years in the veterinary industry and veterinary marketing and has extensive experience in coaching. And leading workshops across Europe and presently lives in in Prague, and she's really passionate about helping veterinary professionals to break out of the busy trap and build a more profitable veterinary practise. Ellie is a vet herself, she's a graduate of the Faculty of Veterinary Medicine of the Aristotle University of Thessaloniki, and holds a postgraduate degree in public health.
She's also a professional coach, accredited by the International Coach Federation since 1910 and a certified practitioner of neurolinguistic programming since 2012. We're also after Ellie going to be listening to Stefanos Clodakis, who's going to be talking about surgery, but I will introduce Stefanos after the, after Ellie has spoken. So Ellie, over to you, really looking forward to the talk.
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I don't think I need to say any more than that. I don't want to waste time listening to me chatting, so Stefanos, looking forward to it over to you. Thank you Antony for the intro.
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In Istiqueto webinar be not on the chat with, got in, loss and come after meno, seminario. Anthony, I'd like to thank you for this, great, webinar, and the invitation you asked me to do this webinar with you, and I'd like to, thank Webinar vet for hosting this great webinar. I think, the floor is all yours.
We have, a nice little offer for you. I, I run the webinar vet in the UK and I know many of you will have heard of us and been on webinars that we do. We, we have, you know, a membership of probably about 40,000 vets and nurses spread all over the world.
And we, we run a website with, with lots of clinical material, obviously mainly in English. We do have the occasional lecture in, in some of the other languages, but we want to build on that. And, we were asked to go to the British Small Animal Veterinary Association Congress, which is, you know, one of the biggest in Europe, that's held every April, and we recorded two streams, for people, and I just wanted to really share, you know, an opportunity for you here to, to see some of the great.
Material that was at, was at the BSAVA. So let me just make sure that I get this on the right screen, and it will literally take, you know, a minute or two to show you this. Can you now see my, my screen?
So, Ellie, can, can you just see the, the slides just starting to pop up? Yes. Yeah, great.
OK. So, As I say, we went to to this year's BSAVA. BSAVA invited us to come, and we, we actually, recorded two streams, each about 6 hours, one on neurology and one on clinical pathology.
Now this would usually cost about €135 plus VAT, but what we're doing is we're doing it for half price. This evening, for, for the vets who are on the line, and obviously we will send this recording out, so you've got the chance for the next sort of 48 hours to buy this. It's access to talks delivered by industry leading speakers.
Of course you don't need to travel, you can watch the webinars wherever and whenever you like, and you can actually just listen to them on your phone if you wanted to as well. So instead of the full price, which you would probably find on our website if you went looking for these, which is 135 pounds, we're actually doing them for half price. It's, sorry, 67 €50 plus VAT.
So it's, it's half price. The neurology stream had Rick Lecour and Stephen Dedecker. Rick is, a lecturer over in America for an Australian.
Stephen is a Belgian, but is now at the Royal Veterinary College in London, and they gave some great lectures, about the neurological exam, cerebrovascular disease, do dogs have strokes, poorly puppies, obbleler syndrome. Spinal cord disorders on a budget, cranial nerve disorders, figuring out the floppy faces, and a logical approach to vestibular disease. Here's the sort of quality that you get, you, you'll actually see, Stephen giving the talk, but you'll also see the slides at the same time.
And this was just one of the talks that he gave on, on Wobbler syndrome, which I'm sure, Stefanos can wax lyrical about it's obviously. You know, you know, a problem in in dogs like the Doberman, and you can see here some of the things that you would learn on that webinar. And then Richard spoke about er cerebrovascular disease.
Again, you, you get the chance for also to see those talks on cranial nerve disorders, spinal cord disorders, etc. Etc. In the Clin Path er stream, we had Ian Ramsey, who I think used to go to university with me, so, is now a professor at Glasgow, and I think he's going to be president of BSAVA next year, a bit like Stefanos is for your Greek Association.
Kathleen Tennant gave some great webinars on cytology, and then John Chitti is one of our top vets in exotic medicine. Rabbits and guinea pigs and so on, also a past president of the BSAVA. And this was really, you know, clean path, cytology, how to do blood smears, you know, how to get the best out of your laboratories as well, point of care metres.
So really good stuff, just, 12 hours in total, you know, you're looking at about €6 per hour. And here's Ian, one of my old uni friends talking about getting more from your laboratory. Kathleen, very humorous, how to do the, the blood smear right, you know, not so it's about, 10 ft thick, but it's it's slim and and .
Slim enough that they can actually get some meaning from the slide, and also if you want to, you know, look at it yourself, obviously the preparation of it. And then John talked about, you know, how to actually sample in small mammals and then some interpretation of some of the samples you may find. I know he spoke particularly about glucose in rabbits, which is a great indicator of general health in rabbits.
I will ask whilst . Whilst we're going through the questions for Rich, just to put that up on the chat box, so it's the webinar vet.com/ pages BSAVAURUR just EUR.
And then if you enter the discount code BSAVA 50, you will get it for half price. So they are, you know, I went to the conference, I listened to some of the lectures, they are really excellent. And I would commend them to you.
The other option that you have, just to make it interesting, I know some of you, er, perhaps not all, but some of you will have been on webinar vets. Webinars in the past, we, we now have, well over 1000 hours of webinars on the site and a variety of topics. You get access to your own CPD tracker so you can see exactly what you've done.
You don't need to travel to do that, so we don't think it should take the place of of physical conferences, you know, we want people to still get together, but this allows you to do many, many hours, and of course my ethos is that the more hours you do, the better a vet you become. We, we know the quality of this is excellent from surveys that we've done. We use, you know, the best speakers in the world, like Ellie and Stefanos, because we don't need to pay for flying them all to, to the UK.
So we can do it at a really great rate. And actually, if you go onto our site and have a little look around for, for pricing, you can see that it's 825 pounds a year plus VAT for, for membership. I'd love to have some Greek vets on.
Looking at the membership and encouraging others to join. So what I wanted to do was give the 1st 10 people the option to email Richard at the webinar vet.com.
Richard will put that up, but you can probably just scribble that down as well. Rich is on the webinar with us. And the 1st 10 to email him.
We'll get the option to do that for €300 plus VAT, and if you're VAT registered, you can obviously claim that back. And we'll also throw in the BSAVA Congress recordings, which are obviously, as you saw, 6750. And that's for the year.
If you contact us within 48 hours, you'll get everything for €500 if you're not one of the 1st 10, so I would encourage you. You know, if you're thinking about the membership, email Rick, Rich, he can actually get to speak to you, you know, within the next 24 hours. Get you signed up, Rich, you know, €300 in one splash can be quite a lot of money, so perhaps we could also sort out a a monthly option there for people when they, they email you if that makes life a bit easier on cash flow.
So, thank you for letting me take some time. I hope you've enjoyed the webinar, you know, two great speakers. We'll leave it on there at the moment, but I will now see if we've got some, some questions, and I'm probably just .
Stefanos, do you want to look at those questions and and then answer them because some of them are in. Are in Greek. Yes, they are in Greek.
I'll answer all three of those. And then I've also unmuted Ellie so that we can perhaps, you know, see if there are any general questions that people want to go over. So we've got two anonymous attendees and then we've got Demetrius, so perhaps if you want to, to read out the question in Greek and then, you know, obviously answer it if that's most helpful for people.
Yeah, yeah, I'll do this. Eli bores, eroticis as in, roti. Erakisis carmera fescupajos ego in a cat prospaapofigoleaninve betalao.
For vate candequelukupakus mean then was on the piano because he. And Iakatalatos of the boobnamo miarofi morashirami or hi to pacatalaos bru que mia romoramatane rama poly produmoto must prolengita distihatu it after the rama looppoto dafiunto es guitar distihaus then the back politos can a problem. So the frat neros to fill miguinonda calsperadimitri skitiam is no plasti sudo who kissis kea in a isista simusquedigame is afeesis or this kiss on thee ongusque profanoits an ongos risque aluminium que meta.
Bormegalaga who can problem. Quia mea police in hiraferoskisani of makes messypo the catisimer mea maestoppoli. Elpiapadisa all this superpoli pulaimasslo on Anthonyne Antony, I'm done with the questions.
I've answered all three of those. That's great. So if there are any other questions, does anybody have any questions, with regard to Ellie?
Was that, helpful? You know, I find Stefano and Eli and . We obviously do a lot of clinical CPD, but we also do quite a lot of management stuff.
And, you know, it is more difficult to get people to come and do the management stuff. Obviously that makes sense, you know, we love treating animals, we want to get them better, and, you know, people come to the webinars, but actually, you know, to actually be able to do more and to make your practise a success, it's important to understand, you know, the business side as well and. Certainly in the UK, you know, we put on some really good CPD on business, you know, veterinary business CPD.
We don't get the same numbers. Do you think there is a, you know, a tendency amongst the Greek vets, . You know, perhaps to not invest enough in the.
In the management side of running a practise, and they spend all of their time doing the clinical, is that something that potentially is a problem? Obviously, Stefanos, you're running, you know, a military unit, and, you know, obviously a great vet, but it's so important also to be able to manage and run that unit well, isn't it? Yes, it is, and you're, you're right, so far what you said, I mean, .
We, may, we more usually, talking about clinical aspects of our business and we will talk less about our business. We generally like to talk about things we know. And we don't want to talk or we are afraid to talk for things that look scary.
I think that talking about business and Ellie is far more expert in that field than me, is very useful for all of us and we should. Listen to talks like Ellie just did. It's important to run business.
Do you find that frustrating, Ellie, in, in the sense of, you know, you realise that people need this, but sometimes, you know, they won't embrace it because, you know, as Stefano said, it's, it's different, we're not trained in it vet school, we're not experts at it. So we kind of shy away from the stuff that we're a bit uncomfortable in. Well, actually, no, I don't think it's an issue.
I think it's a, I, I'm just accepting that people are not so comfortable about talking. Discussing something that they have no background or no expertise, and this is absolutely normal. So it doesn't mean that there is no value in listening and maybe they want to ask in private, so maybe they're not comfortable sharing the question with a, with a bigger audience.
So I'm happy to answer any questions that people have on my private email as well. But I, I don't see this as an issue. It's something that is normal when we are not familiar with the subject, and, these kind of concepts are quite complex, not so easy to, to explain, yeah.
So Ellie, just remind us again of your email address, if I, I don't know whether . It's an easy one, Rich, for you to just stick in the the box or I'm just, I'm just going to dive in and in the chat in the chat and maybe Rich can share it. Yeah, that would be great if Rich can just make sure that that's that's on correctly, .
Really, you know, appreciate you both coming on. Unfortunately I've not been able to enjoy them quite as much as I haven't been able to understand them, but, you know, for me it's a real, it's really important. Our, our mission is to make veterinary education accessible and affordable to vets, you know, across the world, and, you know, it's a great thrill and, and also, you know, really good fun to get to know.
Vets all over the, all over Europe, all over the world. We are a very close knit profession. I think when I go to European meetings or world meetings, you know, we do seem to get on quite well as a, as a group, don't we?
Yes we are. And you know, I'd like if, if we hopefully get a few memberships, it would be lovely to come over to Thessaloniki, because I'm told by Stefanos that it has a, An amazing climates and, and of course I'd love to meet you, Stefanus, because we, we're, we're internet buddies, aren't we really? You, myself and obviously Ellie, you know, but I, I, I know from the internet as well.
So the internet, what a great thing to bring the world sort of closer together. We will make it happen, don't worry about that. It's very easy for people like you and me to do this.
And of course I'm expecting you anytime you want to sell make it, but you, you also know that Greece is a beautiful country, so you can visit. Our country anytime you want, and I will help you out with that. Oh, that's really kind.
We are, we are actually having a look at it. One of my favourite places, from a book, I was a big fan of Gerald Durrell, who was obviously in Corfu before the war, so, who knows, that's, that's certainly one on my list that I'd love to see. We're expecting you.
That's fantastic. And listen, everybody that has stayed on and, and listened, I really appreciate you coming on. I hope you've really enjoyed it and .
Maybe Stefano and Ellie, we can do this again. Absolutely, of course, yes. And the only the last thing to say is .
We we're hoping for a good result on the first of June, aren't we, Stefanos? Yes, yes, yes, we hope, we hope, yes, yes, hopefully, hopefully. Thank you so much, Ali, thank you so much, Stefanos.
Thanks everyone for listening and please do email Rich, even if it's just to ask questions. You know, we'd love to, to see you on the site more. So, if we can facilitate that, that would be something that would be really great.
Thank you very much. Thank you very much, for all of this. You're great.
You're doing a great job. CPD from your laptop or desktop or iPad, iPhone, I don't know what everybody needs. It's, it's great, it's great.
Oh, that's very kind and lovely to chat again and look forward to seeing you and speaking to you soon. Take care everyone. Good night everybody.
Bye, bye everybody.

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