Will is a freelance marketing consultant specialising in the animal health sector, with over 20 years’ experience spanning clinical practice and industry.
A qualified veterinary surgeon, he began his career in companion animal practice before moving into the pharmaceutical industry in 2018, where he held senior roles across technical, marketing, and commercial functions. His work focuses on helping animal health brands deliver measurable ROI by combining deep clinical insight with strategic marketing expertise.
In 2025, Will founded Little Red Dog, supporting organisations to optimise marketing effectiveness and drive growth. He is also Chair of the Veterinary Marketing Association, where he champions collaboration, recognition, and professional development across the sector.
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