Speaker bio page for Tanya Michelsen

Bio

As Senior Research Director at Kynetec, Tanya is responsible for enhancing animal health and nutrition client offerings through invaluable data and market research, spanning from bespoke Customer Insights initiatives to multi-client market trackers, including the biannual multi-country veterinary and pet owner Cost-of-Living tracker, which surveys 400 pet owners and 100 small animal veterinarians across 5 countries to understand the impact cost of living pressures has on pet health outcomes. Prior to joining Kynetec in 2019, Tanya worked at Ipsos, and following that YouthSight, conducting international quantitative and qualitative research. Tanya regularly contributes to thought leadership through articles, white papers and presentations at client events and industry conferences.