Ryan Barba, MBA is the Vice President of Business Development for Mission Pet Health, overseeing growth and partnerships across the Pacific Northwest. With over a decade in veterinary leadership—including roles at VCA Animal Hospitals as Senior Director of Client Experience and Strategic Innovation—Ryan has helped hundreds of animal hospitals strengthen culture, client loyalty, and profitability. Driven by a passion for elevating the profession, Ryan’s work centers on one belief: when teams feel trusted and supported, they deliver care that transforms both pets’ lives and people’s. Ryan blends data-driven insights with storytelling to help hospital leaders build trust, improve retention, and create exceptional client experiences.
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