David is a graduate animal nutritionist of Leeds University in England, and after graduating he spent 2 years advising on nutritional issues on farms and in zoos around the UK. He began working in the pet food sector in 1992 with the vitamin manufacturer BASF, where he was their European Pet Specialist, which involved the formulation of vitamin premixes and customers’ wet & dry recipes. His key achievement here was the conception, design, and development of a new premix facility dedicated to pet food. His following appointment was as the Nutritional Sales Director for the UK’s largest private-label pet food manufacturers, Golden Acres Ltd. Here David established and developed their sales and customer service departments. David established his own consultancy business in 2007, which now employs 3 full time staff working on production and product development projects for over 80 clients in 18 countries around the world. He is also past Chairman of the Additives Committee for the UK Pet Food Manufacturers Association, and now lives in the North of England with his wife Fiona, 2 sons & assorted pets.
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